Research from uSwitch.ie highlights a lack of awareness among consumers about new 4G broadband services
Over seven in ten Irish consumers (72%) claim to be unfamiliar with the term 4G, according to new research from independent price comparison website uSwitch.ie. Both eircom and Vodafone have recently begun rolling out 4G services with other providers expected to follow suit so the lack of familiarity with what 4G actually is will come as an alarm.
- 17% claimed to be familiar with the term with the remainder stating they are unfamiliar or neither familiar nor unfamiliar (83%).
- One in two claim they would be unlikely to pay more for 4G broadband than what they are currently paying with a further three in 10 claiming they were unsure if they would pay more 4G or not.
- Research comes as warning shot for the entry of new 4G services into Irish market.