Titled “Doing Business in the Cloud”, this document is written specifically for the Irish market. A section focuses on small to medium sized businesses (SMEs) but the bulk of the document examines the benefits and obstacles of cloud computing for large enterprises.
The whitepaper was driven and shaped by market research commissioned by the Irish Internet Association in August 2009. It discovered that 54% of respondents did not have a clear idea understanding of cloud computing; how it works and the advantages, efficiencies and savings, that it brings to Irish businesses.
One of the whitepaper’s first and notable successes the adoption of an Irish industry accepted definition of Cloud Computing, overcoming this market confusion. This definition has been accepted and endorsed by Enterprise Ireland, the IDA, the Irish Software Association, ICT Ireland and the Irish Internet Association to be used from now on.
If you don’t know what SaaS, PaaS and IaaS mean and you want to find out, please complete our quick survey by clicking this link www.readydynamics.com/survey (it really does only take 5 minutes to complete).
All respondents will receive a complimentary copy of the working group’s Whitepaper (working title: Cloud Computing in Ireland) which is being written in collaboration with all the major cloud vendors (Google, IBM, Microsoft, Salesforce, Supplierforce, etc.) and some major Irish enterprises.
One respondent – chosen randomly – will receive 2 tickets for the IIA Cloud Computing Working Group event to be held in the Autumn. Details will be posted on the Events section of the site as they are confirmed.
This research has the potential to be a valuable indicator of Ireland’s adoption of cloud computing, whether its potential is living up to its promise, and identifying the barriers to greater adoption. Your participation in this survey is appreciated and will help all Irish businesses benefit from the cloud.
The IIA International Strategy Working Group had their inaugural meeting last month and they were straight out of the starting blocks!
Many Irish organisations are already generating significant revenues from International markets, but could we help you improve on this and how are you performing compared to the market?
The IIA International Strategy Working Group will be holding a seminar in the Autumn to help organisations better tap into international revenues using the Internet. In advance of this seminar, called “Growing international revenues using the Internet”, we are looking to identify how we can best meet your areas of interest. It would be great if you could complete our short survey.
Your responses are private and anonymised and will only be used by the IIA and the working group for this purpose.
Check back later in the summer for more details of this event. The Working Group will also post here regularly to keep you updated.
Wednedsay 22nd April, Dublin – The Irish Internet Association (IIA) launched "Join the Conversation: The Guide to Blogging for Business" at a breakfast briefing in Dublin on April 22nd 2009.
This essential guide for Irish businesses is available to download from the Resources section of the IIA website from April 22nd 2009.
It includes sections
- explaining the fundamentals of blogging;
- investigating why businesses are adding blogging to their communications and marketing strategies;
- analysing the results from a survey of Irish business bloggers about their motivations and objectives and how they measure those objectives;
- with key advice on managing blogging resources, comments and content;
- and numerous links to further information and recommended reading for those who wish to take it further.
As part of the breakfast briefing, Brendan Hughes, eCommerce manager with FBD.ie and chair of the working group spoke about the need for businesses to start getting involved in social media, "We called this guide "Join the Conversation" because many companies may not even be aware that their customers are already talking about them online. Once upon a time your customers’ criticisms may not have spread beyond family and friends, but with the arrival of social media, the audience and reach has multiplied. These online conversations, good and bad, are happening. We’re encouraging businesses to join in so they can get involved in the conversations about themselves."
The Breakfast briefing at which the document was launched included experiences from the coalface of blogging with presentations from Michelle Daly, Communications Manager, Paddy Power Trader and Aedan Ryan, Director of Puddleducks.ie. Attendees included representatives from the banking sectors, to communications and public relations to start-ups to marketing companies and cultural and educational organisations.
Aedan Ryan, Director of Puddleducks.ie, an Irish company selling outdoor wear for kids of all ages, has been blogging for about a year now and explains their motivations for blogging, "Our business blog helps us to build and engage with our PuddleDucks customers. Not only do we tell our story of running the business but we also include our customers in the blog by giving them the opportunity to tell their own stories of their children out and about in their PuddleDucks gear."
Michelle Daly of Paddy Power Trader shared the experience of their team of bloggers, "Paddypowertrader.com was created in order to bring Financial Spread Betting to the masses in an accessible way. Trader education is also a top priority for us so that everyone can now trade on a level playing field on the global stock markets.
"Paddypowertrader.com blogs and tutorials also stand out as a way in which we go that extra mile for our clients. With interest from more and more retail investors, we offer unparalleled information and educational tools for prospective clients: for example, our daily market watch blog by real full time traders. This is one blog where you can follow the ups and downs of trading on a daily basis. "
This guide is the first in a series about business use of social media prepared by the IIA Social Media Working Group. This group comprises business people from a range of sectors who have seen the benefits their businesses have gained from social media and wish to share their experience and expertise. The guide was created collaboratively by the group using Wiki web applications. The group was also assisted by the Irish blogging and business communities through comments on the Wiki, blog comments, tweets and participation in a workshop last December.
"Join the Conversation: The Guide to Business Blogging" will be available to download for free for two weeks until Wednesday 6th May. From then on it will be available only to members of the Irish Internet Association.
If you blog for your business and if you have ten minutes complete this survey about your experiences using blogs for business it would be of great value to the working group.
You will be asked at the end of the survey if you would like to include your company’s experience of blogging in the whitepaper as a case study. If you indicate that you do, rest assured you will be contacted to discuss your inclusion further.
If you would like to hear a discussion on the first draft of the whitepaper a 3 part podcast is available. Feedback at this workshop prompted the working group to seek further input from the business bloggers of Ireland. You can access the first draft of the whitepaper online as well.
Please contact Roseanne Smith, Membership, Marketing and Communications Manager if you would like more information about this or any of the IIA Working Groups.
Joshue O’Connor, a member of the IIA User Experience Working Group from the National Council for the Blind in Ireland, outlines what delegates can expect from the IIA User Experience Conference next Tuesday 25 November in the Burlington Hotel Dublin.
In business there are many confounding variables that face you. Internal and external pressures at every corner. If you sell products then you must have people who must decide to buy and use your products, the same for any services that you provide. The web has opened up new horizons of possibility but how do you really get it right? Trying to understand what makes your users tick is a full time job in itself and not exactly an exact science.
Therefore coming to the IIA User Experience Working Group’s annual conference on the theme of “Brand building, profitability and customer loyalty through better User Experience” will really help you. Meet with some practitioners who spend their time trying to understand the user experience. There are many diverse and experienced speakers at this event who will endeavour to share what they have learned as practitioners. You will come away from this event with, at the very least, the realisation that there is a lot to be learned when you consider the complexity of the very people you are trying to reach, and hopefully a trick or two that may help you to improve the quality of the services that you offer.
Click here to check out the progamme, speakers and register for this event. Readers of this blog can get 10% off by using the code “UEBlog” when prompted during registering. At €145.00 for non-members and €75.00 for IIA members it’s a bargain even without the discount. As they say in Irish may you enjoy and gain benefit from it!
A guest post from Brendan Hughes of FBD.ie and chair of the IIA’s Social Media Working Group.The IIA’s social media working group has been up and running now for a few months. We each work in different organisations located in various parts of the country and the group was configured so that there would not only be social media experts, but also business professionals with relatively little knowledge or expertise to date. For many of us the group has provided a great opportunity to learn by doing since we decided from the outset that we would seek to use social media as much as possible to support our collaborative working. The following are some of the social media tools we have used to support our endeavours.
The online hub of our collaboration has been the online project management tool Basecamp from 37signals.com. I’ve seen companies use this to communicate their project timelines with clients but it comes into its own when you need to collaborate with a dispersed group. Each member of the working group can post messages for the entire group or to just a few. Members of the group can reply or comment, just like on a blog. There are whiteboards where ideas can be teased out. Everyone is kept up to date by email and all communications are tracked. It gives great transparency on everything we do.
We decided that we would initially write 4 white papers on particular aspects of social media that we felt would be of primary interest to the business community in Ireland. To support the task of up to 16 people working on a single document we set up a wiki. A wiki is essentially a tool that allows anyone to edit an online document and have their edits tracked. There is a complete audit trail of who does what and changes can be easily rolled back. Notifications, or “watchlists” can be set up so that whenever a change is made to a particular document you can receive an email. While we struggled with the first version of the wiki we used since it was not very intuitive to use, we have since moved onto a new version – SocialText – that meets our needs better.
Rather than dragging everyone into the Digital Hub in Dublin every time we needed to meet we agreed to hold Skype conference meetings when we needed to. As smaller groups this worked well but when I personally tried to organise a full group Skype meeting I managed to leave most of the group out of the conversation for 20 minutes or so. I had an older version of Skype installed than was necessary to host the full meeting. Thanks to Skype’s instant messaging facility I was alerted to the problem by the excluded members and was able to get someone else to host the meeting.
In between meetings we’ve all been keeping in touch and letting each other know about useful resources or activities via social network websites such as FriendFeed and Twitter. These have been really useful ways of providing information quickly. Many of us have our own blogs and we’ve been using these and the IIA blog to try and keep people outside the group up to date. The social networking tools have been great for us individually in creating links with interested people outside of the working group. It was great to go to the Podcamp event in Kilkenny and to meet most of the working group there, as well as many of the other people I’ve connected with online over the past while.
Our white papers are now coming close to publication. We intend to widen the circle of collaboration and with this in mind we plan to publish the documents (via the wiki) in draft format. We will then invite people to review and post comments directly to the wiki. We also intend to host a review session for each document, online of course, using the services offered by OnlineMeetingRooms.com. I’m personally very excited about this as it provides the opportunity to gather the expertise from practitioners and interested business professionals in a constructive and engaging manner.
We’re also planning to host an open meeting with social media expert Neville Hobson from the UK to discuss the business case for social media. Neville is coming to Ireland on November 5th and we’ve managed to secure a few hours out of his busy schedule. The meeting will be organised via the social media website upcoming.org, allowing anyone who’s interested in attending to register for free and see who else is attending. We’ll post more information on this later.
We certainly haven’t exhausted the range of online collaborative tools available out there, but what we have used to date has proved very useful for maintaining the momentum of activities of a diverse group of individuals. What’s more, we have done it all with minimal cost. Learning the new technologies is not without its sometimes humbling (and frustrating) moments, but thankfully there is never a shortage of knowledgeable people only too willing to help out.
As an footnote, I came across a interesting video-cast from BT on their BiggerThinking website talking about how companies can collaborate with customers, using social media technologies, to build better products. Well worth a few minutes of your time.
Because our newest member, Micheal Kelly, from MikeKellyTv.com has great plans for online video. He doesn’t mess about either. His business is up and running only a short time and already he has joined the IIA and nominated himself to join our Social Media Working Group. Video is, of course, a huge element in social media so it is great to have him on board.