Titled “Doing Business in the Cloud”, this document is written specifically for the Irish market. A section focuses on small to medium sized businesses (SMEs) but the bulk of the document examines the benefits and obstacles of cloud computing for large enterprises.
The whitepaper was driven and shaped by market research commissioned by the Irish Internet Association in August 2009. It discovered that 54% of respondents did not have a clear idea understanding of cloud computing; how it works and the advantages, efficiencies and savings, that it brings to Irish businesses.
One of the whitepaper’s first and notable successes the adoption of an Irish industry accepted definition of Cloud Computing, overcoming this market confusion. This definition has been accepted and endorsed by Enterprise Ireland, the IDA, the Irish Software Association, ICT Ireland and the Irish Internet Association to be used from now on.