Every once in a while the IIA receive a request from beyond our shores for a visit. Usually it is a technology or business lecturer who is bringing a group of students to Ireland for a few days to see the Tech Tiger in action. While I am flattered on behalf of the IIA that they would like to visit us and learn more about what we do, there isn’t much to see in IIA HQ. Most of our wares are displayed online for obvious reasons. While I am aware that this is also the case for many of our members, some of you might be keen to demo your goods to these international visitors and technologists of the future. Naturally I would prefer to suggest another avenue for these visitors rather than a bald refusal so if you think you would like to forge links with the future of Europe and offer them tea and bickies, please do let me know.
I recall a number of guest lecturers during my undergrad and postgrad days that really made an impression and imparted some pearls of wisdom which I have catalogued for future reference. They are so deeply catalogued however that I can recall none of them for your entertainment edification.
Congratulations to Brandmail, not because of their spanking new piece of silverware which they received at the All Ireland Marketing Awards for Marketing Innovation but for becoming the latest new member of the IIA.
There is no doubt that Brandmail’s product is innovative. Brandmail seek to protect their clients reputation by signing and sealing their email:
“When an email is sent, the SbS2.0 (TM) Writer “signs” that email using a cryptographic hash function. This cryptographic signature is the modern equivalent of a wax seal used by royalty to protect important messages – identifying who sent the message and verifying its authenticity. “
What an end user sees in their inbox is the sender’s logo with a Brandmail’s trademark secure icon beside it, the sender being a Brandmail client. It’s a simple yet effective way to boost trust and as Brandmail themselves say:
“A brand is more than a trademark, it’s a trustmark”