This is a review of last week’s Annual Conference by Mark Rodgers of Cipherion Translations. Mark is also chair of the IIA Internation Working Group. This review was originally published on his own blog and he very nicely (cos he’s a very nice chap) allowed us to republish it here. Thanks Mark!
IIA Annual Conference: Open Data, Cloud Computing and the Future for Irish Entrepreneurs
Cloud Computing and Open Data
A tech-conference in Dublin these days is not a conference without an appearance by Josh Holmes – Microsoft’s evangelist. And Josh didn’t disappoint either, with some wonderful insights into deep fried mars bars and other Arkansas delicacies. Tech-details aside, the convergence of cloud computing and open data is starting to show signs of becoming a reality, well done to IIA for showcasing the strategic nature of this convergence. Check out our thoughts on m-cloud.
Future for Irish Entrepreneurs – a European Content Hub?
The final panel discussion really started to spark the imagination. Neil Leyden, joint-winner of “Your Country, Your Call”, outlined his fantastic ideas and visions for an Irish Content Services Centre (ICSC) here in Dublin. In short, it’s the IFSC Part II.
However, instead of funds, Neil suggests that we focus on our unique position and ability to play a central role in Content distribution to the European market – and beyond. Disney (www.disney.com) , EA (www.ea.com) , Sony (www.sony.com) etc could all be invited to set up European “content” centres here in Ireland.
Constantin Gurdgiev loved the opportunity to speak publicly and not mention the words “bailout” or “crisis”! Instead he focused on the opportunities for organisations to develop new technologies, not based on a defined and known market, but more along the lines of: build it, go to market and try and sell it, take on customer feedback, modify the product or service and go to market again. The future is un-known, as soon as you do market research, it’s out of date!
This is real entrepreneurship – heading into the future, not certain of where or how you’ll get there but knowing that you have the people, tools, resources and abilities to get there. With a sprinkling of deep fried “self-belief”, as Josh might say.
So instead of spending your €1million of investment in technology, spend €250k on the sales channel and sales person… and spend the next €500k on upgrading and improving. “K”s can also be dropped above ; – ). A bit like the Japanese Kaizen approach.
This approach ties in very nicely to a current LinkedIN debate in the Irish Software Association group on how tech start-ups can find the right sales people. What’s emerging is that IRELAND INC, as a collaborative community, could be doing a better job at supplying already existing information and / or contacts and networks to our entrepreneurs – so that they are better equipped to face into what is ahead. Perhaps Michael Gerber’s “E-myth” be made mandatory reading before anyone sets up a business. In reading the book it becomes clear:
- Most businesses are set up by folks who know the “technology”, myself included.
- The more successful they get, the busier they become in delivering product / service
- This leaves a gap in the business: Who’s going to sell my services
- Sometimes this realisation comes too late: the business goes under
- Successful entrepreneurs either delegate the technical aspects or hire a great sales person
- All businesses are the same; all entrepreneurs are the same – only with different challenges.
- So let’s just recognise the problem, consult others to see if it’s valid, and change our approach.
In Ireland, there are ever more green shoots appearing. The harvest is still some time away.
However those that are just starting along the road to global success can learn from those who are one step ahead, those that are one step ahead can give back to those that are just starting. Just check the newspapers last weekend, the Turley brothers netted €80m for the sale of their business CarTrawler. One of the brothers was in sales, one was in operations – it works!
Mark Rodgers, chair of the IIA International Strategy Working Group and Director of Cipherion was a guest on yesterday’s Sunday Business Show presented by Conall Ó Móráin. You can listen to all of yesterday’s show on the Sunday Business Show site or you can subscribe in iTunes. It’s a show filled with many gems so I would recommend it.
Here is the excerpt with Mark speaking with Conall Ó Móráin about internationalising your business online.