Furious Tribe, a new company based in Media Cube in IADT, Dun Laoghaire, the digital and creative software incubation centre has just launched a revolutionary new “App Builder” platform called Apptivate.
This news comes as the global mobile market is tipped to grow to US$17.5bn. Furious Tribe has plans to add iPad and Android support to Apptivate in the near future.
“With over 4.6bn mobile subscribers worldwide, the launch of Apptivate is a strategic move, that will position Furious Tribe as a leader within the European App market.” according to Patrick Leddy, MD of Furious Tribe.
Patrick Leddy had always had the entrepreneurial spirit.
“I started my first business when I was in Secondary School. I went to IADT and when I graduated, I moved the business I was working on, into the Media Cube”.
Martin Hogan, Manager of the Media Cube facility, commented that “Furious Tribe is joining the ranks of many successful companies who have been the centre. Companies like Customer Minds, Campbell Ryan Productions and ICAP Media who deliver the platform for 02s Treats application.”
Furious Tribe has already done well in the enterprise market acquiring accounts with O2 to Citibank, EMI Music, Royal Sun & Alliance, RTE and TV3.
“While we have always seen a strong demand in the enterprise market, the recent witnessed demand for mobile Apps in the SME market is unprecedented.” Leddy stated.
Apptivate provides a simple pay as you go service that allows brand managers to bypass their IT departments, and simply sign-up with the company credit card. The platform is completely self- contained with Furious Tribe managing the servers, technology & submission to Apple.
“Companies that adopt a mobile strategy in 2010 are well positioned to become leaders in 2011” according to Leddy
I went on a bit of an iPhone App download frenzy last night after reading about Apps.ie on Twitter. I noticed people tweeting about it on Friday I think but only last night did I have the time to check it out.
It’s a directory of iPhone Apps created by Irish developers. It was created by a group called XCake which is a loose affiliation of Cocoa developers (those who develop for Mac & iPhone) throughout the island of Ireland. You can find out more about them and even (and I like this) request an app on their Ning network.
Purely as a personal choice (rather than representing the IIA!) I downloaded Speed and AlphaBattle which is just impossible! (Okay maybe not a frenzy!) Previously I had installed Eirtext, Dublin Bikes, (created by IIA member company Fusio), Ireland’s Phone Book and ever hopeful crature that I am, the Lotto Results App. One thing I would say about that last one is that it is very basic and would be great, albeit generally a disappointment, if you could type in your numbers and find out if you won. I’m sure if you were a bus traveller in Dublin, the Dublin bus app could be good. There are tons more useful, fun and informative apps available so check it out. I was surprised not to see Pocket Universe there which is a great app (if only I could escape the sodium glare!) but my guess is that as more people hear about Apps.ie we’ll start seeing more apps listed. You can also see that I have the Bitbuzz
I also notice a few businesses have their apps listed too and I imagine we will see more of these coming online especially with the recent data reported about mobile internet by AMAS in the latest State of the Net. I would be interested in seeing more business oriented apps there too e.g. IIA Member Company Mobiun’s mCredit.
I’m looking forward to seeing many more apps coming online there and I’m glad that I found a place where I can post my random ideas for Irish apps in the future! Anyone for a best places to have a business meeting app?
Last month App School was mentioned here on the IIA blog and since then it has had its first run. There was a really great cross-section of students from all over the industry, which included professional developers, a CEO, a third level student and a staff member from an Institute of Technology. Most had never programmed on any Apple system before, and a few did not even own one, but by the end of the week everyone had made a lot of progress. A few days in a couple of students managed to get a 2D physics simulation going, with a button rolling around the screen and bouncing off the edges! On the last day we had a couple of Twitter clients working (and that’s including profile picture support!)
Some of the students were developing their own personal or business applications during the course, and now there are four apps (that I know about at least) on their way to the App Store from App School students. Some of these apps will display information to users that they would normally access through a website, but what can an iPhone app do that a website can’t? Well, there are few obvious ways that the user experience can be enhanced for your customers with iPhone-specific features.
Looking at the very tip top of the iceberg:
- The iPhone can store data to be made available offline. This has worked out very well for Patrick Collison‘s Encyclopedia app, which gives users access to Wikipedia when they do not have internet connectivity.
- Apps can use the iPhone’s GPS location to find information local to your customer. This is core to many travel apps, restaurant review apps, hotel reservation apps, and social networking apps.
- The user can take photos and upload them to you. Yelp‘s app allows users take photos of restaurants and upload these for other users to see. Just about any Flickr app will let you do this too.
- With a bit of effort, the multi-touch screen and the 3D graphics support can be leveraged to allow customers interact with your business in a way not possible on a desktop computer.
While on the topic of interaction, people enjoy using their iPhones and this can really help if you rely on user-submitted data for you service (“Web 2.0”, if you like to call it that). Above, I mentioned getting the phone’s GPS location, and getting access to the phone’s camera. You can go beyond GPS co-ordinates, photos, bits of user-entered text, email address/phone numbers selected from the address book though, and upload data-types specific to your service. Ocarina is one of my favourite apps and allows users play music by blowing into the microphone while pressing “holes” on the screen. This lets the iPhone work as an ocarina, a wind instrument. Music played by the user is uploaded to some server, along with the user’s location. Users than then explore a 3D earth and hear songs played by users from all around the world.
If you allow customers upload this information to you, what could you do with it? Can you think of how that could add value to your service?
There are so many exciting possibilities with this platform. If you don’t have access to an iPhone or iPod touch to try out some apps for yourself, there are plenty of video demonstrations online. There is definitely something there for everyone… after all, the App Store really does have an app for everything!
Oh I wish I had paid more attention in the classes where they were doing the really hard core programming stuff back when I was in college. I often wish this but I wished it even more when SQT Training recently joined the IIA and I had a chat with the charming Lily Collison on the phone and she told me about App School.
I asked Lily to tell me more about App School.
There is a business opportunity for those who can develop iPhone applications. We here at SQT Training in conjunction with Patrick Collison and Mulley Communications will present a new 5 day training course in the development of applications for the iPhone. The course termed App School teaches people how to create iPhone applications for release on Apple’s App Store.
There is interest from all manner of people and Patrick will be giving a talk at the Irish Computer Society on Tuesday 14th July.
If you think you have what it takes to make a killer iPhone App, can you please bottle it and give some to me? Details of the course can be found at www.appschool.ie. Sign up and when you’re rich maybe you can set up a funding programme for wannabe coders like me…?
Handknit iPhone from daddytypes.com. Click image to find out how to make your own!