Mark Rodgers, chair of the IIA International Strategy Working Group and Director of Cipherion was a guest on yesterday’s Sunday Business Show presented by Conall Ó Móráin. You can listen to all of yesterday’s show on the Sunday Business Show site or you can subscribe in iTunes. It’s a show filled with many gems so I would recommend it.
Here is the excerpt with Mark speaking with Conall Ó Móráin about internationalising your business online.
A guest post from Mark Rodgers, Chair of the International Strategy working group and Managing Director of Cipherion Translations outlining how the first meeting went.
The IIA’s International Strategy Working Group kicked off last week with our first meeting in the Digital Hub. It was duly noted that everyone turned up for the WG meeting on probably one of the hottest evenings of the year in Dublin. Managing to finish the meeting having overrun by a mere 30 minutes ensured that focus was maintained: keep it simple, just do what needs to get done.
The brightest hope for Irish organizations at the moment is to develop a more international strategy and start seeking new markets abroad. In fact many Irish organizations are already operating internationally – from Ryanair to the mom&pop craft organizations that sell into the USA. It’s no revelation to most that the internet is really making it a lot easier for Irish organizations to do business internationally – and this working group aims to bring some of that knowledge and information to a wider IIA audience.
Member of the working group include Una Coleman (Codega Consulting), Jonathan Kyle (Greenjobs.ie), Cathal Cronin (Realex Payments), as well as Eoin O’Siochru (Enterprise Ireland’s E-Business unit), Stephan Brennan (The Digital Hub Development Agency) and myself from Cipherion Translations.
We’ll be kicking off with a survey of members in August on what information / training members are seeking to help make the process of targeting international markets at a lot easier. We’ve already plans afoot for a Breakfast Seminar in October as a well as an Easy-To-Use-Guide that’ll have all the necessary information to help organizations take the next steps in reaching wider global audiences. Others have done it and it isn’t hard.
So keep an eye out for our activities, read about us online and if you have some experience or interest, get in touch with Roseanne, IIA Membership Manager.