A big IIA welcome to Spicendipity a company who facilitate one of my favourite things in the whole world: baking. I have sampled Spicendipity’s brownies and I hate to say it but they are better than mine. Deborah Hadley, the woman behind Spicendipity, was also recently shortlisted in the Net Visionary Awards for Best Business Blogger. A quick gander at her blog will tell you why she was nominated and then chosen by the judges. I also had the luck to hear Deborah presenting at PodCampIreland in September and was very impressed by her approach to setting up Spicendipity. Social Media has been very much at the core of her business plan. She also made very good use of her market research as a starting point for her future email communications which I thought was a very clever approach. If you ever have the opportunity to hear her speak, take it.