Here in IIA HQ we are very excited about a new event on our calendar for 2011. For the first time ever we are running an Internet Expo! It’s the first trade exhbition for the internet industry in Ireland and we are delighted to be partnering with Ireland’s premier exhibition company Irish Services Ltd. on this project. They know a truck load about exhibitions and I, for one, have learned lots from them.
I’ve worked on our own stand on a number of occasions at conferences all over the country and it’s something that I have always enjoyed and at which we achieved great results whether it be new members, new newsletter subscribers, referrals for our members or event registrations. I’ve always attended these conferences with a specific aim in mind, not least of these being exposure at a grassroots level. Much of the time I spend answering industry related queries where I can or as mentioned I refer the visitor to a member who might be able to help them. Every time we’ve taken a stand at conferences like this we have usually invited members along to join us.
Trade shows and expos can be big business not least of all in the states and I found stacks of videos on YouTube offering advice to the sales and business development teams who look after the stand on the day. To summarize them very swiftly it seems to be important to
- make sure exhibiting fits with your marketing and sales plan and
- once that’s decided it is essential to have an pre-, during and post-exhibition plan,
- have definite goals and activities,
- measure the team’s success and
- follow up on leads and connections developed at the exhibition (and that should be the really easy bit for all you geeks with your email marketing, eh?).
Many of the videos I came across give ideas for attracting more traffic (free coffee or other treats, discount vouchers on business cards, demos etc.); some of them talk about the success killers and there’s even a sample from an Association of Events Organisers training video with Jack Dee sharing some of their 30 Trade Show Secrets (and I thought the sellout Rick Spleen in Lead Balloon was based on fiction. Apparently not…!) This video is well worth a watch whether you’ve already booked your place at our Internet Expo or are thinking about it. And it’s funny too! You’ll also find other tips and tricks in the How To Secion of their Facetime website.
The video below is simple but I think this chap, Sam Manfer, sums up the experience of taking care of business at your company stand with five tips to make the most of your investment in an exhibition stand.
If you think you’d like to discuss the idea of exhibiting at this cool event get in touch with Roseanne or Vicki in the IIA offices today at 01 5424154 or email@example.com
Expo dates: 13th -16th April 2010
Venue of IRISH PAVILION; Hall 3F HONG KONG Convention & Exhibition Centre , Hong Kong
Organisers; The Irish Exporters Association , supported by Hong Kong Trade Development corporation and Enterprise Ireland.
The ICT EXPO is an annual event and is one of the most important platforms for ICT players from all over the world to network, make potential business contacts and explore market opportunities in the Greater China region. It is a "one-stop" shop for software, internet, electronics B2B venue for exhibitors to establish contacts with customers from the region and explore business partnerships with resellers and distributors.
Special Incentive package for Irish Internet Association Members:
This is your opportunity to book a place in the Irish Pavilion at the ICT EXPO 2010! Book now and take advantage of this special incentive package created for IIA Members:
- Complimentary Exhibition Booth presence
- Complimentary Hotel accommodation 1 room per company , for 4 nights
- Complimentary tailor -made one on one business service
- Free listing in Fair catalogue and fair website
Please email firstname.lastname@example.org for your booking form today.
BOOKINGS MUST BE MADE WITH IRISH EXPORTERS ASSOCIATION BY 29TH Jan 2010 so contact email@example.com for your booking form today to ensure you meet the deadline.
NB Only fully paid up members of the IIA are eligible for this package so please login and renew before
I’m just packing my toothbrush before getting the 6pm train to Cork for tomorrow’s Bank of Ireland Business Advice Show. The IIA took part in this show as part of the Dun Laoghaire-Rathdown Enterprise Week earlier this year. Unfortunately, we were unable to make it to the Galway show as our annual Congress was taking place around the same time.
As usual I would like to extend a welcome to any members of the IIA to come and join me at our stand to meet potential members and help me advise them. Obviously I could tell them in my sleep what the benefits of IIA membership are but sometimes living proof is good too. That’s where you come in!
Also representing the IIA I get asked all sorts of question about anything from Wifi to email to ecommerce to SEO to blogging. The latter two I can usually handle to varying degrees of success but I often wish there was an expert in web dev or design here to respond to these questions about developing a site, finding a good designer or eCommerce. So come along, you never know, you might drum up some business! So if you’re near the Maryborough House Hotel tomorrow from 2pm to 5pm pop in and say hello! This is your Association!