This Online Marketing Training course is being delivered by the Digital Marketing Institute and has been created FOR the digital marketing community BY the digital marketing community.
The Irish Internet Association and SureSkills today announced that they have teamed up to provide an Executive Education Program in Online & Digital Marketing. This 12 week course is being delivered by some of Ireland’s leading Online Marketing professionals and is designed to meet the rapidly growing demands for up-skilling digital marketing experts. Further information is available at www.DigitalMarketingInstitute.ie
"The demand from our members for professional training in this fast-moving sector is immense", explains Fergal O’Byrne, CEO of the Irish Internet Association (IIA). "A recent survey of Ireland’s marketing decision-makers by IIA member company Amas found that 56% of marketing professionals spend over 10% of their budget online. Respondents to this survey cited value for money and measurement as the key factors in choosing to spend their budget online. (See State of the Net Issue 10)
"In challenging times, marketing professionals need to be able to offer their clients a full range of services." O’Byrne continues, "They must be aware of the marketing their clients are being exposed to and will therefore seek to emulate. This training program will provide marketers with access to the latest thinking and techniques in online and digital marketing. Delivered by Ireland’s leading practitioners in digital marketing, this program will provide the highest quality knowledge to attendees."
Steven Long of SureSkills adds: "As leaders in the provision of high level management and technical training, we have been actively searching for partners in this area. The IIA is the logical fit. Our initial feedback is that there is a huge demand for this course."
About the Course
This course is delivered in 24 separate modules, including Search Engine Optimisation, Pay per Click Advertising, Blogging, Site Analytics, Banner Advertising and Email Marketing. This course commences on Thursday 22nd January 2009. To suit busy timetables, delegates can elect to attend the course by day or as an evening course. More details and registration available at www.DigitalMarketingInstitute.ie
The SureSkills training division provides the most comprehensive training schedule available in Ireland. SureSkills also provides a fully managed training service and has extensive experience developing and implementing bespoke training solutions for its larger corporate clients. More information available at www.SureSkills.com
Friday the 13th June has been a great day for the IIA. I go home happy (keep your eyes peeled around the Digital Hub for a smiley-faced cyclist) on a day when one new member joins the IIA. I’ll be cartwheeling home today because the Institute of International and European Affairs have become our third new member today and it’s not even lunch time! Every new member means that we can improve our services, benefits and discounts for all members so keep on joining.
I first became aware of the IIEA when Fergal O’Byrne, our CEO, passed on an invitation to their recent event Perspectives on Privacy in the Information Age at which Peter Fleisher, Google’s Privacy Counsel and Billy Hawkes, Data Privacy Commissioner spoke. I blogged about it at the time.
The IIEA is in their own words “is a policy research think-tank and forum based in Dublin. It provides members with early warning of EU policy developments and in-depth analysis of their implications for Ireland and Europe and flag key policy issues that shape the business environment.” One of their current research projects which would interest some IIA members is their Digital Future Project. They are seeking contributions in relation to a number of strategic questions for Ireland’s Digital Future.
*Paraskavedekatriaphobic? I had to say that on radio once. Multitalented me.