The conference will focus on conversion and loyalty. Company websites, review sites, blogs, and social networks are converting customers from browsers to buyers, online and offline. Recent evidence from the Consumer Commerce Barometer shows that 27% of Irish people made a retail purchase online in the last 12 months. Not only are Irish people of all ages shopping online but they are using company websites to research their offline purchases: 49% of Irish people indicated that they have done this in the last 12 months.
“8 Ways to sell more stuff”, the IIA Conference for Online Selling, includes Irish and International speakers with a broad range of experience in both pure play and multichannel retailing. Also speaking will be a selection of companies who have developed enabling technologies for online retail.
Speaking about the upcoming conference, Joan Mulvihill, IIA CEO, commented, “The focus for all businesses these days is on sales and cost management. In response to this, the IIA are delighted to be hosting a conference on how retailers can drive sales and customer retention through the use of internet based technologies. The line-up of speakers comprises true experts in their respective fields of customer conversion and loyalty and we are particularly pleased with the mix of US, UK and Irish case studies. It is great as well to be showcasing the world class technologies being provided by Irish developers. This conference has been designed to appeal to both online and multi-channel retailers. We are delighted to have An Post as our headline sponsor as fulfilment plays such a pivotal role in the execution of an online selling proposition."
Keynote speaker Andrew Draper of Manpacks.com, a start-it, stop-it, change-it-anytime subscription for underwear, shirts, and socks will share his thoughts and ideas about creating a unique and compelling online experience. Speaking in advance of the conference he said, “I’ll be speaking about how by "Selling underwear on the internet for fun and profit" Manpacks has managed to go from zero to being a ‘real’ business in just 9 months using lean startup principles and from-the-gut decision-making based on real-time feedback and analytical data.
“By iterating quickly and optimizing our user experience we’ve been able to quickly test hypothesis and increase conversions turning potential customers into actual customers and making actual customers more valuable customers.”
Delegates at the conference will include online retailers, advertisers, web developers and designers and marketers.
More information about speakers, venue and exhibitors available at www.iia.ie/8ways