Okay this is (probably) the last post about Open for Business 🙂 Thanks to MerrionStreetNews for this video of Minister Richard Bruton TD speaking at our annual conference on May 12th last
A number of the presentersat Open for Business: the IIA Annual Conference, which took place last Thursday May 12th, have made their presentations available online. There are a number available in the resources section of our own site and some others are here below.
- Dylan Collins has shared an edited transcript of his address on his blog.
- Open Government & Fingal Open Data – Presentation to Irish Internet Association 12th May 2011View more presentations from Fingal Open Data
- The Smart Future – An Amárach Research Report
View more presentations from Amárach Research
- You’ll also find Georgina Bowe’s presentation on eircom group’s Social Media Strategy from the Social Media Breakout session online here. Well worth a look.
Also the IIA Social Media Working Group made a rough recording of their session. Many thanks again to Populis for sponsoring this session.
The IIA’s monthly newsletter, the Digital Digest, goes out to 6,000+ subscribers, usually on the last Wednesday of every month. In 2010 it had an average open rate of 19% so if there’s ever anything you want to include, please publish to your company profile on IIA.ie by 5pm on the preceding Friday. All content added to member company profiles is considered for publication in the Digest.
The schedule for the Digests for 2011 follows and is subject to change based on Association needs.
The deadline for each edition is 5pm on the preceding Friday.
(Not a member? Join now and add your content today!)
While I was on leave* the IIA Online Marketing Working Group produced a series of guides to Online Marketing and they are well worth a look for the both the new business owner and the seasoned marketer. The guides are easy to read and to the point and I, for one, have a little refresher course planned.
Here’s a listing of what’s on offer from the Online Marketing Working Group:
- Content is Still King
This article provides you with the fundamental guidelines for writing for the web, enabling you to take control of your company’s online content and communicate your brand more effectively.
- Digital Marketing Strategy & Planning
A framework to help align and structure your digital marketing strategy and planning.
- Tips for eNewsletter Content
A guide to creating and writing great email newsletters.
- Tips for Video Content
How to create compelling & successful videos as part of your digital marketing strategy.
- Web Content Inverted Pyramid
Guidelines for writing for the web.
Check them out now in the Resources section of the IIA website. These resources are member only: if you would like to join and get immediate access to these resources please do!
If you find however that you are the type of learner who needs instruction an upcoming IIA event might be just the ticket for you. On 3 December the IIA in association with Irish Times Training are running Twitter and Facebook for Business. This day long seminar will help you learn how to build the visibility, reputation and profits of your business online using Facebook and Twitter. This seminar takes an in-depth look at case studies of Irish and global businesses using Facebook and Twitter effectively to enhance customer service, attract more business and boost bottom line profits. This seminar is being delivered by Krishna De who regularly shares Facebook tips on her blog.
*By the way I am full time again since Monday so don’t be a stranger!
Today is my last day before I take six months leave. I will return to my duties in early September.
Members, in the meantime please, please don’t hesitate to contact members at iia dot ie with your guest blog posts. Check out the guidelines here.Members are also welcome to post all types of content to the main IIA.ie site as well. Read more here.
You can also contact the chairs of the IIA Working Groups who will be seeking blog posts, case studies and speakers in 2010.
Please bear with the IIA over the next couple of weeks as they adjust to my departure… 🙂
Members of the IIA can add information to the IIA website easily. This content is considered for inclusion in the IIA’s monthly Digital Digest (more information about deadlines below). It really helps if you get the style and format correct first time.
Using your username and password, log in to www.iia.ie (Click the turquoise blue box in the centre above. It will turn orange when you have successfully logged in). The primary user in each company must request additional logins by emailing firstname.lastname@example.org.
Once you are logged in you will be taken to your company profile. If not click on "Member Network" on the left hand side of the navy navigation panel.
Here you will see a list on the left hand side.
Click on "Add Company News".
Remember to tag your information to help other users find it with ease.
Here are some general tips when adding news to the IIA site:
- If you are copying text from a word processing package like MS Word please ensure that you clean the text of all proprietary formatting by copying, pasting it into a text editor like Notepad and then pasting into the textbox.
You can apply formatting effects to your Content. The following options are available:
– Formatting: Bold, Underline, Italic, Strike-through; Alignment: – Left align, Center align and Right align;
– Extras: Create Links, Remove Links, Undo changes, Redo changes
- Please write in a formal, press release style using the 3rd person plural where appropriate e.g. "Company A recently launched their new service." This avoids readers confusing your company’s news with IIA organisational news.
- Please include links where possible. This will allow people to visit your site. It will help with your search engine optimisation. The "Add company News" interface allows this. Select your text to hyperlink, click the link icon second from right and choose either http:// or mailto: depending on whether you are linking to a site or email address respectively. You are encouraged, for the purposes of accessibility, to complete all fields in the link dialogue box.
- Basic punctuation and grammar is expected. If in doubt check an online grammar guide. Please also run a spell check before publishing.
Hope this information helps but please do not hesitate to contact email@example.com if you experience any difficulties.
The IIA’s monthly newsletter, the Digital Digest, goes out to 5,500+ subscribers, usually on the last Wednesday of every month. In 2009 it had an average open rate of 20% so if there’s ever anything you want to include, please publish to your company profile on IIA.ie by 5pm on the preceding Friday. All content added to member company profiles is considered for publication in the Digest.
The schedule for the Digests for 2010 follows and is subject to change based on Association needs.
The deadline for each edition is 5pm on the preceding Friday.