Here in IIA HQ we are very excited about a new event on our calendar for 2011. For the first time ever we are running an Internet Expo! It’s the first trade exhbition for the internet industry in Ireland and we are delighted to be partnering with Ireland’s premier exhibition company Irish Services Ltd. on this project. They know a truck load about exhibitions and I, for one, have learned lots from them.
I’ve worked on our own stand on a number of occasions at conferences all over the country and it’s something that I have always enjoyed and at which we achieved great results whether it be new members, new newsletter subscribers, referrals for our members or event registrations. I’ve always attended these conferences with a specific aim in mind, not least of these being exposure at a grassroots level. Much of the time I spend answering industry related queries where I can or as mentioned I refer the visitor to a member who might be able to help them. Every time we’ve taken a stand at conferences like this we have usually invited members along to join us.
Trade shows and expos can be big business not least of all in the states and I found stacks of videos on YouTube offering advice to the sales and business development teams who look after the stand on the day. To summarize them very swiftly it seems to be important to
- make sure exhibiting fits with your marketing and sales plan and
- once that’s decided it is essential to have an pre-, during and post-exhibition plan,
- have definite goals and activities,
- measure the team’s success and
- follow up on leads and connections developed at the exhibition (and that should be the really easy bit for all you geeks with your email marketing, eh?).
Many of the videos I came across give ideas for attracting more traffic (free coffee or other treats, discount vouchers on business cards, demos etc.); some of them talk about the success killers and there’s even a sample from an Association of Events Organisers training video with Jack Dee sharing some of their 30 Trade Show Secrets (and I thought the sellout Rick Spleen in Lead Balloon was based on fiction. Apparently not…!) This video is well worth a watch whether you’ve already booked your place at our Internet Expo or are thinking about it. And it’s funny too! You’ll also find other tips and tricks in the How To Secion of their Facetime website.
The video below is simple but I think this chap, Sam Manfer, sums up the experience of taking care of business at your company stand with five tips to make the most of your investment in an exhibition stand.
If you think you’d like to discuss the idea of exhibiting at this cool event get in touch with Roseanne or Vicki in the IIA offices today at 01 5424154 or firstname.lastname@example.org
We are no shortage of all shades of busy here in IIA HQ and plan to keep it this way in 2011. Darren, who looks after our events & training, has just sold out the third intake of the IIA Diploma in Digital Marketing in association with Irish Times Training.
Meanwhile I’ve been having some great chats, catching up with members on the phone, reminding them to renew their membership for 2011 (I’m a bit of a stuck record on this every January!) and to tell them about our Meetball Networking event on January 26th 2011 at The Tower Bar, The Church, corner of Mary St/ Jervis St., Dublin 1.
This free business networking event is for IIA Members and non-members so if you’re not a member of the IIA it’s a perfect opportunity to come along and find out all about the association.
We already have a rake of registrations including our two new board members, David Kerr of Bonkers.ie and Jermain Williams of Dialogue. So come along and meet them, other board members and working group members too. Register for free online now.
We are using EventElephant, an IIA Member Company, for these registrations and so far I’m very impressed with this online event organisation service. Apart from the easy to use site, two offline aspects of this that I think are slick are
- the ability to download attendee badges for print and
- if you have a barcode scanner you can use this to register attendees; they even link to a number of recommended scanners.
A number of IIA members have also bravely volunteered to demo at Meetball:
There are two demo slots left so if you think your company could do with a boost or if you have a new service or product offering get in touch with me, Roseanne, at email@example.com or ring 01 5424154 or Skype me at clogher.
Or pop your question in the Meebo chat box on the right and I’ll IM you back – thanks!
Register online for Meetball and we’ll see you there!