A guest post from Chris Byrne in Sensorpro about a new way to serve feedback surveys at conferences.
For the Irish Internet Association (IIA) Word of Mouse conference, we needed a slick way to get attendee feedback. As a survey vendor, it’s a simple task to deploy a survey with all the bells and whistles you would expect, like via email, popup, link, twitter post or embedded in a blog – but on this occasion we wanted something a little different. We wanted audience reaction in real-time without the expense and hassle of gizmos. So how about Bluetooth then? After all, many in the audience had a gizmo already – a Bluetooth enabled mobile phone (or cell phone, if you prefer!) Thanks to a snappy response from Shane at Mobanode we had our survey deployed on his Bluetooth box in minutes. As soon as we hit the “fire” button, the survey was deployed to 23 phones with just 1 rejection – not a shabby response rate! Roseanne from IIA was live twittering – so she had the twitter world peeking over her shoulder. Not only did this method garner dynamic feedback from the immediate audience – but also picked up twitter eavesdroppers with the browser link. If you want to try event feedback that is different, is relevant and a gizmo that actually works – then try this.