This 1st event will focus on the most pertinent issues for the E-Commerce sector including privacy, security, advertising, competition policy and intellectual property. Key speakers are already confirmed including representatives from the European Commission, EU Parliament, the European consumer association BEUC, Amazon, eBay, Google, Microsoft, Visa, Phorm, MAQS, Symantec and many others (see list below). They will discuss what the new e-commerce pathway will look like, particularly given the changing Commission and Parliament, how far European policy making has come in respect of the regulation (or not) of the digital domain and what steps can be made to improve and support e-commerce as a potential driver for economic and social improvement.
Save €200 by registering before 6th October.
The conference which is supported by EMOTA will provide a consistent Brussels based platform and meeting point for all stakeholders involved in e-commerce.
Given the horizontal nature of e-commerce and its emergence as a key part of the European and global economy, the range of issues discussed will be of relevance to those operating in many sectors including financial services, telecoms operators, transportation and logistics, internet service providers, security and privacy operators, goods manufacturers and many, many more.
Confirmed speakers include:
- Malcolm Harbour, Member, European Parliament (Chairman of the EP’s Internal Market and Consumer Protection Committee)
- Jacqueline Minor, Director, Consumer Affairs, DG SANCO, European Commission
- Monique Goyens, Director General, BEUC (consumer organization)
- Patrick van Eecke, Partner, DLA Piper
- Andrew Cecil, Director Public Policy Europe, Amazon
- Sebastian Mueller, European Policy Manager, Google
- Stuart Cooke, Senior Director, Industry Associations & Standards, Qualcomm
- Brooks Dobbs, Chief Privacy Officer, Phorm
- Thomas Myrup Kristensen, EU Internet Policy Director Corporate Affairs, LCA, Microsoft Europe
- Andrea Servida, Deputy Head of the Unit, Internet, Network and Information Security, DG INFSO, European Commission
- Rosa Barcelo, Adviser, European Data Protection Supervisor
- Peter Møller-Jensen, EU Government Affairs Director, VISA Europe
- Alastair Mitchell, CEO and co-founder, Huddle.net
- Brendan Reilly, Head of Northern European country product management, Deutsche Bank
- Luke Hendrickx, Director, Competitiveness of Enterprises & External Relations, UEAPME
- Monique Wadsted, Partner, MAQS Law Firm
- Alvydas Stancikas, Head of Unit, Enforcement of Industrial and Intellectual Property Rights, DG MARKT, European Commission
- Paul Excell, Chief Innovation Officer, BT
- Claude Rakovsky, Head of Unit, Antitrust and Mergers Policy and Scrutiny, DG COMP, European Commission
- James Waterworth, EU Affairs Director, Nokia & President, EDiMA
No doubt many of you heard on Morning Ireland that Microsoft have a launched a new search engine called Bing. You may even have seen the chair of our Online Marketing Working Group talking about it on the RTÉ News. While Microsoft are touting it as a “decision engine” (as in “It’s time to Bing & Decide”) which will give you the right answer and not more confusion, others are wondering whether it will be a Google-killer.Whatever else their big bucks marketing and PR campaign which rarely goes unmentioned in posts and online articles seems to be working: if you’re on Morning Ireland, you’re mainstream! 🙂
Now while I’ve been fluting around with it and the other new kid on the block, Wolfram Alpha, only a tiny little bit I wonder how they will manage to break the ubiquity of the Big G. We’ve been busy here in the IIA over the last month with Congress and the Net Visionary Awards and when I did have the urge/ time/ need to search, trying out the search in a new engine was not top of my priorities. Add to this that Google is in my face every time I get a Google alert, check my mail or my feeds etc. etc. And I’ve got the Firefox toolbar and it’s my default search engine in my browser. It’s amazing I even heard about any new search engine!
In the article linked above about whether or not Bing will be a Google-killer, the author, Jordan Golson, makes the very valid point that it’s not neccessarily that there is anything wrong with any given search engine but that searchers do not know how to search to get the results they want or the right results. I can avow to this when I think of the numerous phone calls I receive in relation to certain member companies. I inwardly grimace when I hear some member companies running an ad campaign on the radio knowing that I will be fielding calls from their potential customers. Obviously the IIA does not want to be getting your calls; we do not want to be appearing in search results for our members’ products or services. So if on the one hand the searcher knew a little bit more about how to get the results they want and what to do with the results when they get them that would improve search on any engine. However I do think that Bing’s preview will hopefully steer people in the right direction and away from our phone!
These developments in search highlight the fact that now that consumers have a new improved way to reach your site it becomes ever more important to develop your site as a searchable site. Search algorithms are constantly developed to make them more and more “human like” so that the most popular content among real humans (you and me, like) is served first for certain keywords. That’s not necessarily the most often changed content: the algorithms have become far smarter than that. How often do you change a blog post? An example? Do a search on Google for “dreech” Or ahem indeed bing it! I have never changed this content (I know what you’re thinking – maybe you should change it drastically and delete it!) but the IIA blog is still considered the most useful site for that keyword. This may be because anyone else writing about the word dreech doesn’t update their site all that regularly. But I’m no SEO expert so I would welcome any comments on the topic. I’m sure the boss will be delighted that we are coming up no. 1 for the word dreech…. 🙂
You might like to check out some of these other articles about Bing too:
Mashable: Bing: Microsoft Launching New Rival to Google? (Look at the retweets on that item!)