Bruno Sardo made a presentation at last week’s IIA Congress about Dell’s social networking. He mentioned in particular their very proactive IdeaStorm which is a simple but brilliant use of Web 2.0 technologies. If something is bugging you about your Dell product, they want you to come online and tell them about it. I know it’s very à la mode to swear at the moment (thank you Biffo) but if you write coherently about your idea for improving your Dell product, other users can vote whether they also think this is a good idea. At the time of writing there was a suggestion that all power cables should be standardized. I reckon this is a great idea so I am choosing to promote this idea. Click click click and it’s done. So simple.
In his blog post about his experience at our Congress last week, Bruno writes, “The overwhelming feedback I received directly and indirectly was that people got by far the most out of the case studies and hearing from businesses who are learning by doing.” He then goes on to write about Barry Meehan’s presentation about his WorldwideCycles blog, “Barry shared some people will drive all the way from Dublin to buy their bike or supplies from his shop, and now that their store is eCommerce enabled they get orders from all kinds of places. An online order was placed last week from Italy for a €3,000 bicycle. When Barry posted a video on the blog showing how to clean your bike after a race, he saw sales of the cleaning product he used in the video quadruple almost overnight!”
In the comments to Barry’s post I notice that Aedan from Puddleducks is planning to start a blog. I am thrilled to read this on both a professional and personal level. Professionally because I know Aedan took a positive experience and inspiration (and indeed a raffle prize!) away with him last Thursday. On a personal level, I know two nippers who are off to the zoo today in their “fireman suits” purchased from Puddleducks and I look forward to reading more from PuddleDucks. (No pressure Aedan, I swear!)