Mark has over 13 years experience with blue-chip corporations such as such as Dell, Airtricity, Trinity Biotech and Johnson & Johnson in a variety of Technical/IT and Project Management roles. In recent years he has also worked with SMEs and entrepreneurs. He completed his masters degree in business administration (MBA) in 2008, and his thesis “To what extent have Online Social Networks Changed Business to Consumer Marketing”. His thesis looks at how online social networks and Web 2.0 have changed the marketing landscape and it proposes a model for an integrated offline and online marketing strategy. He holds a Bachelors degree in Computer Engineering and has a passion for technology and how it can benefit business
He is an expert in Social Media Marketing, Business Strategy, Marketing Strategy and project management . I deliver deliver training and educational resources to SMEs and entrepreneurs on how to use social media tools and capitalize on the power of Web 2.0 technology. I put social media to work. I educate our clients to understand how to leverage social media technologies to develop value driven consumer relationships with the communities that matter to them. I design and implement Social Media Marketing strategies for our clients. We develop relevant metrics.