Bookassist is the leading provider of online strategy and booking technology services to the hotel and hospitality industry in Ireland and has a fast growing presence in multiple markets overseas. Bookassist is a trading name and registered trade mark of Automatic Netware Ltd with offices in Dublin (IE – Head Office), Madrid (ES), Prague (CZ), Paris (FR), Rome (IT), Vienna (AT), Phoenix (AZ).
Since 1994, before the web had captured the public imagination, the founders of the company have been at the forefront of internet technology research, development and innovation.
A recognised leader in innovation in the hospitality technology space, Bookassist has consistently first to market with a wide range of technologies and features in its Booking Engine suite of software and its Traffic Builder online marketing – many of these features have since become standard industry practice. Bookassist regularly runs expert seminars to keep the hospitality industry up to date with developing technology and marketing trends, and Bookassist staff regularly contribute expert articles to the company’s online hotel industry blog.
Bookassist co-founder and managing director Dr Des O’Mahony received the Irish Internet Association’s NetVisionary Award in 2005 for Online Trade and a 2005 eircom.net Golden Spider Award. In 2010, he was named iia’s Internet Entrepreneur. The company has also twice been placed in the Top 10 companies in Ireland in the “Deloitte Fast 50” fastest growing companies.