Furious Tribe, a new company based in Media Cube in IADT, Dun Laoghaire, the digital and creative software incubation centre has just launched a revolutionary new “App Builder” platform called Apptivate.
This news comes as the global mobile market is tipped to grow to US$17.5bn. Furious Tribe has plans to add iPad and Android support to Apptivate in the near future.
“With over 4.6bn mobile subscribers worldwide, the launch of Apptivate is a strategic move, that will position Furious Tribe as a leader within the European App market.” according to Patrick Leddy, MD of Furious Tribe.
Patrick Leddy had always had the entrepreneurial spirit.
“I started my first business when I was in Secondary School. I went to IADT and when I graduated, I moved the business I was working on, into the Media Cube”.
Martin Hogan, Manager of the Media Cube facility, commented that “Furious Tribe is joining the ranks of many successful companies who have been the centre. Companies like Customer Minds, Campbell Ryan Productions and ICAP Media who deliver the platform for 02s Treats application.”
Furious Tribe has already done well in the enterprise market acquiring accounts with O2 to Citibank, EMI Music, Royal Sun & Alliance, RTE and TV3.
“While we have always seen a strong demand in the enterprise market, the recent witnessed demand for mobile Apps in the SME market is unprecedented.” Leddy stated.
Apptivate provides a simple pay as you go service that allows brand managers to bypass their IT departments, and simply sign-up with the company credit card. The platform is completely self- contained with Furious Tribe managing the servers, technology & submission to Apple.
“Companies that adopt a mobile strategy in 2010 are well positioned to become leaders in 2011” according to Leddy