UPDATE: From today (29 June 2009) Facebook pages with 100 fans or more can get their own vanity URL. We need a lot of help so please fan us up on Facebook today 🙂
Eoin Kennedy, IIA Vice-chair and Social Media Working Group (SMWG) worker has a great post on his blog about the key activities a company should focus on when setting themselves up on Facebook. This is a checklist that was developed by Matt Matheson of Thinkhouse (and fellow SMWG member) for the SMWG’s recent breakout session at IIA Congress 09. It is well worth checking it out, if only to satisfy yourself that you are doing a few things right.
A new addition to this list could of course be a Facebook vanity URL. A vanity URL is best explained as follows: www.facebook.com/yournameorcompanynamehere. These went live on Saturday and there was a land grab with no small amount of controversy in Ireland anyway. I managed to get my second choice for my personal Facebook page although my name does not seem to be associated with anyone else. I don’t care too much about my own personal brand but I do care about the IIA. The IIA are a real latecomer to the Facebook party and recent changes to how a company can represent themselves and use Facebook have tempted us to get involved. (Oh yes and of course a small matter of a keynote speaker but we didn’t want to seem TOO reactionary!) We also haven’t promoted our Facebook page much yet.
Photo right owned by jasonlam (cc) However I was a little ticked off that we couldn’t secure a vanity url for our Facebook page because we don’t have a 1000 fans! A quick gander at some of our members who have Facebook pages for a LOT longer allows me to feel that my irritation is justified. The Institute of Designers in Ireland, a member organisation too, has a very healthy 260 members at time of writing. Blacknight have 189 fans, the Flowers Made Easy Group has 184 members: I could go on. My point being that not many of these Irish companies groups or pages have 500 fans or members never mind 1000! (Okay so Barry’s Tea have over 3,000 but who doesn’t love a nice cuppa?) How are we going to ensure that we get our vanity URLs, people? The IIA is up against the Iraqi Interim Authority and the Indian Internet Alliance here and some others besides!
So in the vain hope that the powers that be in Facebook might read my humble wee blog post please reconsider and drop the required number of fans to a more realistic 250 fans, even just for Irish online businesses. Otherwise who’s going to pay for all those social ads…?
Of course I’ve just realised what I have to do next: set up a protest group on Facebook – Give Irish businesses vanity urls too or some such.