Deloitte feel the power of Social Media

Thanks to our Google alerts I just happened upon this post by Simon Murphy of Deloitte where he shares insights about the development, release, collation and results of Deloitte’s 2009 CIO Survey. It is very interesting to read that he concludes that LinkedIn proved by far the biggest pull to the survey results followed by his colleague Harry Godddard’s guest post here on the IIA blog and inclusion in the November Digital Digest. The fact that we also push these sources out to various social networks was undoubtedly helpful in spreading the word.

The survey results are well worth a read and with my nerdy social research background I am very happy to read on Simon’s blog that Deloitte plan to run the survey again next year. Nothing like the promise of some longitudinal data to get the heart racing of a cold Tuesday morning!