Category Archives: IIA Conference 2011

One of the most popular features of our Annual Conferences every year are the breakout sessions. This year we’re mixing it up a bit and in addition to our usual practical breakout sessions we are holding three hosted conversations in the morning. These promise to be fascinating and a great opportunity to get your voice heard on the following topics:

• A conversation about collaborative innovation hosted by Amy Neale and Gary Leyden of NDRC
• Seán Baker, Irish Software Association Board and entrepreneur and Peter Finnegan, Dublin City Council host a conversation about Open Data and Open Government.
• Neil Leyden, Your Country, Your Call winner, will host a conversation about his plan for Ireland as an international content services centre.

In the afternoon we will be running 4 breakout sessions covering smartphone insights from Amárach Research, the reality of cloud computing with the IIA Cloud Computing Working Group, social media strategy with the Social Media Working Group and Ecommerce Best Practice and Emerging trends with Realex Payments.

I caught up with Jonathan Forde from Realex Payments yesterday and asked him to share a little bit more about what delegates can expect from their breakout session on Thursday afternoon.

Jonathan, you are running a breakout session on eCommerce at Open for Business, the IIA Annual Conference on the afternoon of May 12th in the Aviva Stadium. Which key areas are you going to be focussing on during these 2 sessions

The focus of our E Commerce breakout session will be Taking Your Business Online and the different elements that you need to take into account when developing your own E Commerce Strategy. Three speakers will present on different aspects of E Commerce to give the attendees an indication of what they need to do to get up and running successfully.

I’m going to discuss your online strategy as a whole including

• how to go about getting your Merchant Service Agreement,
• choice of web developers,
• what to look for in a Payment Gateway and how to combat fraud.

Bob Curran from Buy4Now will present on the different options available to businesses in E Commerce Platforms and Shopping carts and some tips on what to look for and best practice.

Aileen O’Toole of AMAS will look at the State of the Net and the importance of knowing what’s going on in the market around you, the emerging trends in E Commerce, spending patterns etc.

Following the three presentations there will be time for questions and answers including some questions that have been received via Twitter and Facebook in advance of the session.

Realex Payments have been a great supporter of the IIA over the years, getting involved in the conference in some capacity every year; what are the biggest changes/ challenges you have seen for Irish businesses who are coming online or upping their online game in this time?

We’re always happy to support the IIA and the Irish internet sector!  🙂
In terms of changes, the biggest and most positive change has to be social media, a large majority of our merchants are now actively involved in Twitter/Facebook/LinkedIn etc and have benefitted significantly from being involved in this area. Many of our merchants tweet specific deals, have discounts for consumers who like their product on Facebook etc, so social media has become an important sales tool for so many businesses. The ability to have frequent conversations with your online community offers an incredible opportunity, not just from a social engagement point of view, but from a commercial perspective too.
I think initially many businesses were a little reluctant to participate in social media, particularly those businesses operating in a B2B environment, but as times gone on, the likes of twitter and Facebook have become an integral of marketing strategies throughout the country, including our own!

If you have one piece of advice for an Irish business reviewing their ecommerce strategy in light of these new challenges what would it be?

Integration of social media with ecommerce has become a crucial element for every ecommerce business, for B2B as well as consumer companies. Whether it is integrating social sharing on purchases, offering special deals/incentives to followers or likes, adding facebook open graph to enable Facebook likes to see friends purchases on your ecommerce site or simply leveraging brand ambassadors who emerge on Twitter and Facebook, there are a wealth of opportunities for brands to enhance their ecommerce offering. It’s becoming more and more important for brands to have personalities, as people want to know and engage with the brands that they’re buying, integrating your ecommerce strategy with social media facilitates this process.

Thanks a million Jonathan! See you and everyone else on Thursday May 12th!