New awards have also been added. International internet businesses who have chosen Ireland will for the first time be recognised specifically for their contribution to the ecosystem with “Best International Newcomer–Welcome to the neighbourhood”. There are four new innovation categories that showcase the best of Irish technology across all spheres of life – Education, Health/Medtech, Agri/Food and Financial services.
As the year of design, the CEUD are awarding a special Best in Universal Design Award that will be adjudicated from all entries across all categories.
The DOT IE Net Visionary Awards are so called in tribute to the IIA’s headline sponsors, the IE Domain Registry, now in their 5th year in this title position. Their contribution and that of all of the awards sponsors is testament to their belief in the integrity of these industry leading awards.
The Award Categories 2015
- Best Website – joyous to look at and splendid to use – Sponsor: Blacknight
- Best Web Development Agency – Sponsor: Microsoft
- Best Cloud Services for SMEs –
- Best Mobile Application – indispensable to its users – Sponsor: Register 365
- Best International Scaling Irish Business – Sponsor: Silicon Valley Bank
- Best Start-Up – the one to watch for 2016 – Sponsor: Arekibo
- Best Ecommerce Execution by a Retailer
- Best International Newcomer–“Welcome to the neighbourhood” – Sponsor – The Digital Hub
- Best Social Media Campaign
- Best Brand Marketing – Sponsor: Irish Times Training
- Best Use of Video for Digital Marketing
- Best Use of Technology for Social Good – Sponsor: Electric Ireland
- Best Innovation for Financial Services – Sponsor: Telecity
- Best Innovation for Medical Services – Sponsor: BDO
- Best Innovation for Agri/Food Sector – Sponsor – Dimension Data / Alcatel Lucent
- Best Innovation for Education Services
Best in Universal Design Award – Supported By the Centre of Excellence for Universal Design
DOT IE Overall Net Visionary Award – Headline Sponsor – IEDR
IIA Toolshed #1
Tooler’s Choice? Camtasia because of the range of functionality, ease of use, support and additional use for easy video editing.
And we’re off! We’re delighted to welcome you to the inaugural post from the IIA Toolshed!
What is IIA Toolshed? IIA Toolshed is a group of digital marketers & digital experts who know how difficult it is to keep up with the ever changing array of tools at our fingertips, to supposedly make doing business easier! To make things simpler, we’ve come together to test, evaluate and share the reviews of a broad selection of tools & technologies, to ultimately make the decision easier for you, when choosing what tools might best suit your business needs. At the IIA Toolshed, we come together every 6 weeks to evaluate a set of tools for a particular business objective, and we’ll publish our findings right here.
Who are we? The Toolers are:
- Maryrose Lyons, Brightspark Consulting
- Eoin Kennedy, eoinkennedy.ie
- Felicity McCarthy, Sparkdigital.ie
- Dermot Casey, NearFuture.io
- Greg Fry, Contentplan.co
- Ailbhe Lee, iia.ie
- Sasha Kinch, inm.ie
- Sebastian Boppert, Eventbrite
- Conor Murphy, AIB.ie
- David Cuddy, Realex
- Laurynas Binderis, Talentevo
- Eoin Young, Electric Ireland
TOPIC 1: Screencasting Tools First up to test were a range of screencasting tools! What is Screencasting, you ask?? Screencasting is a really neat process of recording what’s happening on your screen as you do it. You can include narration as part of the recording, to explain exactly what you’re doing on screen, all from your own computer or laptop. Screencasting software is often used for short “how-to” videos and online tutorials. It can be a really helpful way to show a customer how to do something technical, as if you’re by their side! Here’s what we found about the four tools we reviewed:
|Product Name||Screenflow||Camtasia||Screencast Maker||Jing|
|Website||Screenflow 5||Camtasia||Screencast Maker||Jing|
|What Is It?||Screen capture for Spielbergs||An easy-to-use screen recorder that acts as powerful video editor by recording your voice and on screen actions. It also allow the easy import of additional media and advanced editing functions.||A low cost easy to use screen capture tool for the Mac.||Entry level screencasting & screen capture tool|
|What’s It Like To Use?||Easy to use. Simple to install. Free product. It's got a lot of functionality that make it too advanced for the average Joe.||Intuitive and very flexible piece of software. Good tutorials. Trial download with only an email address required and full functionality for 30 days. Designed to have you up and running with projects very quickly. Lots of functionality and export options.||Screencast Maker allows you to record your entire screen or just part of it. It also allows to narrate audio and even allows you to include video from your webcam. Output in.mov.||Free, easy to download, you can record activity you carry out on your screen, to share with others, including recording narration for additional explanation. Output in swf format and png for images|
|Is There Anything I Should Know?||If you are an Apple app store maker and you want to make videos to sell your product, this is the tool for you.||Camtasia has restrictions but its core abilities of creating professional screencasts is more than enough. Navigation and editing were easy with good ‘undo’ and keyboard shortcuts meaning you don't to start from scratch with mistakes. Transitions, inserting text, adding pointer arrows and animation are simple with drag and drop. Editing and cutting out sections was fast and less fiddly than other software.|
Export as an MP4 was simple along with other sharing options for YouTube etc al.
As an MP4 it was simple to upload natively to other platforms and to insert on websites.
It took approximately 4 hours to go from first open to a reasonably polished looking screen cast.
|There is a free trial available at screencastmaker.com where you can create screencasts of 2 minutes or less, but €4.99 will get you the full version. Screencast Maker is great for start ups and SMEs on a shoe string budget.||Videos limited to 5 mins, output to swf makes videos hard to share on FB, YouTube etc. No editing capability.|
|Cost inc VAT||€93.24||€85.14 for a single license.||€4.99||FREE|
|Ease of Use||4||4||4||3|
|Video Time Limit||4||4||5||1|
|Element of Desktop||1||4||4||4|
What’s next from the IIA Toolshed? Well stay tuned, because every 6 weeks we’ll be reviewing another set of tools. Next up, we’re reviewing Social Media Publishing tools. Which ones? Well you’ll have to come back to find out… all will be revealed in early May!
Summary: Overall, it’s fair to say that Camtasia is the standard that most people expect, and around the table it was commonly agreed that it had the best feature set. Thereafter Screencastmaker is a good option for those who are a bit more cash-strapped, but keen to get going. The other tools are more likely to be used for those getting started, or for internal communications.
The Smart Business Show is a two day Business to Business exhibition that will provide you with the opportunity to explore the latest innovative technologies and to engage, connect and do business with exhibitors and thousands of attendees. Visitors will also be able to hear from a rich mix of industry leading speakers and participate in dedicated workshops.
The Wolfgang Lab has been frantically busy in recent weeks as we collected & collated a very large sample of data from Irish E-Commerce Websites.
We’re delighted to announce that the Wolfgang Irish E-Commerce Study for Q2 2014 is now out.
We have figures, trends and insights galore for your analysis.
The event, happening exclusively online on the 9th of May 2014, will take place virtually on the event’s website created on the European portal: www.europeanjobdays.eu (financed by the European Commission).
Through the website and its interactive elements the jobseekers will be able to apply for jobs, make contact with you and book job interviews during the event. EURES Ireland will assist you with pre-selection of candidates and interviews scheduling if required.
Interviews with the selected candidates will be conducted online on the day of the event using Netop Live Guide available through the website or any other software (e.g. Skype, video conferencing) preferred by you. In addition, live streaming of your company’s presentations, live broadcast of pre-recorded videos and public & private chats will be available to all European jobseekers targeted for this event.
Who will be attending?
The event will be widely advertised in Europe. ICT professionals will be targeted through a European promotional campaign including; social media advertising (European Commission and EU/EEA countries), online advertising on a number of ICT related websites in Europe, information distributed to EURES departments and Technical Engineering/ICT Professional Bodies in all EU/EEA countries. E.g. in Portugal alone, nearly 27,000 engineers and IT professionals are registered as jobseekers with the Public Employment Service; the engineering professional bodies in Portugal cover around 70,000 associates in the engineering professions.
On average between 5,000 and 10,000 jobseekers attend each EuropeanOnline Job Day.
How to participate?
The registration for companies (exhibitors) is open from the 9th of March. To use the platform for the first time, register your organisation first by clicking here. Under the "Event Participation Request", please select the event "ICT European Online Job Day, Ireland".
By registering for the event you will be able to make full use of the available services at the event’s website:
- Posting an introduction to your organisation including company videos;
- Publishing your job vacancies and opening them up to direct applications from registered jobseekers in the platform;
- Searching among applicants for relevant jobseekers / CVs matching your recruitment profiles;
- Screening applications with the help of automatic skills-based matching and pre-selection of candidates;
- Booking interviews.
More information and assistance on accessing the platform/ tools, including all technical information, will be provided upon registration.
The registration for jobseekers will be open from the 9th of April and from that day onwards your jobs will be promoted in Europe.
Please ensure that you have your vacancies (if possible) uploaded by this date. This will ensure the maximum amount of time for advertising of vacancies throughout Europe and for Jobseekers to browse and apply for positions before the day of the event.
For more information on the European Online Job Days visit:
http://www.youtube.com/watch?v=zKCkH8GJL6M&feature=youtu.be (how to register)
As the country’s leading provider of digital marketing training, networking events and professional skills development for digital marketers, the IIA work to ensure the highest standards of training and service to our course delegates. Our partnership with Irish Times Training means that our courses are uniquely offered in a private, dedicated and purpose built training environment with a committed on-site support team.
If you are interested in being listed as an associate lecturer for the Irish Internet Association and Irish Times Training please complete the attached tender document and return to us firstname.lastname@example.org by March 14th, 2014.
Following a successful launch in Ireland, where the service has almost 5,000 subscribers, Sian’s Plan is now seeking £100,000 of investment to fund the company’s entry into the British market.
The business is offering 12.5% of equity, raising money from the European investment community on Seedrs (www.seedrs.com), a crowd-funding platform that enables individuals to buy shares in early-stage start-ups.
Last year, Sian’s Plan raised £250,000 in seed capital to develop the service. The Seedrs listing now offers individuals an exciting opportunity to invest in this disruptive new business.
With Brits facing crises in obesity and rising food prices, Sian’s Plan offers consumers an attractive way to improve household nutrition, save money, cut out food waste and eliminate the stress associated with cooking and grocery shopping.
From just £3.99 per month, the website will help households save four and a half hours a week and at least £700 every year by cutting down the hours spent in the kitchen and saving costs on food waste.
The service takes its name from the Founder, Sian Breslin, a professional home economist, who launched the website with her son, Vincent, who has been described by The Guardian as one of London’s hottest culinary entrepreneurs.
Sian Breslin, Co-Founder, says, The funds we are seeking will be used for development of the brand, development costs, marketing, and enabling the service to reach the widest audience possible.
Sian’s Plan offers an exciting opportunity for individuals looking to invest in a disruptive new service that will revolutionise the way British consumers approach home cooking and grocery shopping.
We created the website to help households eat healthily, save money and reduce food waste through an affordable service that easily integrates into the daily routine of life.
Alysia Wanczyk CME, Seedrs, says, The Sian’s Plan team are not only inviting foodies, techies and fans to own a slice of their business they’re inviting them to help shape the business and drive its growth. Along with their previous investors from Halo NI (angel network), investors can be mentors, marketeers, customers, and supporters for the business as it expands into the UK that can be really exciting.
Sian’s Plan costs £5.99 each month, with the cost of a quarterly subscription at £4.99 per month and annually at £3.99 per month.
Follow Sian’s Plan on Twitter: @siansplan
Befriend Sian’s Plan on Facebook: www.facebook.com/siansplan
Intel Ireland Research Conference
The Intel Ireland Research Conference is back and will be held this year on November 21st and 22nd 2013 in Clontarf Castle, Dublin. This is a great opportunity for academic and industrial researchers, policy makers and Intel technologists to come together to discuss the hottest topics in ICT. As usual, we will host a number of plenary talks from outstanding speakers in a variety of fields, describing current opportunities and future challenges.
With the advent of the EU Horizon 2020 research funding programme, particular focus will be given to optimizing the interaction between industry and academia, from blue skies research to amazing technology. We will also host breakout sessions on themes of silicon and nanotechnology, advanced manufacturing, and design science for Information Systems – calls are now open for conference papers across all themes.
Design science is perhaps one of the newest but rapidly growing fields within Information Systems discipline, concerned with the creation and evaluation of IT artifacts (software, algorithms, management methods, design practices, etc) – full list of call for paper topics available at http://www.dssymposium.org/ .
Please join us for two days of debate and networking in beautiful Clontarf Castle, Dublin, Ireland. Conference pre-registration is now open at www.intel.eu/content/www/eu/en/education/ireland-research-conference.html
Businesses often assume that a social media name (such as a Twitter handle or Facebook username), a business or company name or a domain name will be enough to protect their brand name. It isn’t. The only way to be sure that you have exclusive rights to your trading identity is to register the mark, logo, colour, slogan and so on as a trade mark. A trade mark registration offers brand owners a robust, frontline defence to prevent impersonation, dilution and exploitation of their most valuable intangible asset – their brand.
What could happen to my brand if I haven’t protected it?
Nowadays, businesses are facing threats from fake websites passing themselves off as the real thing, fake Twitter and Facebook accounts and the sale of counterfeit goods on websites such as eBay. If they’re not policed properly, these threats will directly affect the brand image and business of an organisation and they can drive away existing and potential customers.
Having a registered trade mark will not stop others trying to impersonate or exploit it, but it will make it much easier and cheaper to stop them from doing so. Many social media websites, online auction sites, hosting providers and other website operators have what are known as ‘notice and takedown’ policies. These policies set out when a service provider will respond to a request to remove content, branding or goods. Demonstrating the existence and infringement of a trade mark registration is often a necessary requirement for ensuring that swift action will be taken to protect your brand online. For example, generally on Twitter impersonation is not enough to require an account to be deactivated unless an element of deliberate confusion or deception is present. However, action will be taken to deal with an account that infringes a trade mark.
A trade mark registration also provides for more direct enforcement and policing of your brand. It can form the basis of a ‘cease and desist’ letter and litigation against those trying to exploit your brand, if it should come to that. While other legal routes exist to protect against the misuse of a word or a logo – such as an action for ‘passing off’ – none is as effective, both in terms of time and cost, as being able to rely on infringement of a registered trade mark.
What if I just wait until my brand has really taken off before trying to protect it?
There are many examples of businesses (particularly start-ups) failing to register their brand due to considerations of time, cost and so on: just ask Twitter itself. The social media giant was founded in March 2006 and rapidly gained popularity. Despite this, steps weren’t taken until 2007 to register the trade mark ‘Twitter’ and it wasn’t until 2009 that it tried to register the now-familiar ‘t’ logo and the trade marks ‘Tweet’ and ‘Retweet’.
Because it didn’t invest in its growing brand by registering trade marks early, Twitter had no straightforward, cost-effective way of preventing others from using ‘Twitter’ or similar variations in an attempt to free-ride on the popularity of Twitter. Predictably, lengthy and avoidable litigation ensued. Twitter also incurred further expense in subsequently having to take steps to secure the rights to its brand by having to block numerous applications in the USA to register trade marks for Twitter, Tweet.me, Tweetmarks and others.
The lessons learned from Twitter’s trade mark difficulties do not just apply to large organisations; small and medium-sized businesses also need to take steps at an early stage to protect their brand.
The bottom line
The bottom line for any business is this: if you think, hope or dream that one day your business and your brand will be worth something, then you cannot risk not taking the necessary steps now to secure the rights to it – for a fraction of the effort and cost of doing so later.
For further information, please contact Brian Johnston (email@example.com), Áine Matthews (firstname.lastname@example.org) or Deirdre Kilroy (email@example.com) of our Intellectual Property and Technology Unit.