Who am I?

I have been invited by Fergal O’Byrne to be a guest blogger for a few weeks. I thought the best way to start would be to give a bit of background on mysefl and my company.

Digital Marketing is a core competence of the agency. At Banks Love, we help businesses communicate and sell to their customers via the internet, mobile and emerging technologies. We have proven experience, at the highest level, in commercially focussed communications that drives effective ROI.

Banks Love believes that to deliver the best digital marketing offering we build upon the agencies core strength of strategy led creativity and form strategic partnerships with our clients.

We offer expertise in the following areas:

• Consultancy & Strategy
• Building Test Matrix / Data Models
• Digital Design & Build
• Integrated Digital Marketing Campaigns
• Email / Mobile Deployment
• Digital Sponsorships / Partnerships
• Interactive Media Strategy

I head up the Digital Division at Banks Love, I joined Banks Love in July 2006 with 15 Years experience in Direct Response Marketing. I  have more than 8 years senior management experience in Digital Marketing, within blue chip client side environments. I was previous Head of Digital Marketing for BT, Head of CRM for Ladbrokes eGaming & Telephone Betting and I was also Senior Direct Response manager for British Gas. I have developed integrated communications strategies to consumers and businesses from North America, Northern Ireland, Uk, Ireland, Far East and the rest of Europe.

I will be posting my thoughts and views on digital marketing over the next few weeks on the iia blog. Please feel free to contact me at dmoffett@bankslove.com.

Darren Moffett, Head of Digital & Direct Marketing, Banks Love marketing communications