This session will address the following five key topics:
- How do you know if you’re getting value for money from your web analytics application?
- How do we figure out if we are watching the numbers that matter most?
- What are the top 2 or 3 metrics/reports that could make a difference for your organisation?
- Who should own analytics within an organisation and how much time should it take?
- How do you get people to pay more attention to web analytics in your organisation?
Suite 7 “Jonathon Swift” – Business Centre
Brian is a Senior Analyst and usability expert with six years’ experience working with web technologies. Brian heads up iQ Content’s web analytics services.
In 2005, Brian designed and delivered Ireland’s first dedicated web analytics training course, as part of iQ Content’s Boot Camp training event. As Ireland’s leading Google Analytics expert, Brian has helped numerous organisations use web analytics to effectively measure online activity, improve website performance and increase conversions.
Based largely on Brian and his team’s expertise, iQ Content has recently been selected to become Ireland’s first certified Google Analytics partner.
Maeve Kneafsey is widely regarded as Ireland’s leading expert in online business, web usage and strategy. She has worked with large corporations and government agencies on maximising the web to promote their services or products.
A Trinity college graduate, Maeve has, for the last 20 years worked with some of the world’s largest international communications companies in the US, UK and Ireland. Maeve has also worked with the majority of leading Irish media companies as CEO, Marketing Director and Commercial Director. She established Elucidate in 2003.
Clients that Maeve has worked with include permanent tsb, First Active, eircom, ESB, Ireland.com and Tesco. Government agencies including An Post, Department of the Taoiseach (eCabinet), Department of Finance (etenders), the Civil Service and Local Appointments Commissioners, COGG and Safefood and the Arts Council. She is a regular guest contributor on online issues at both conferences and in the media.
Tara is a web analyst for Vodafone Ireland. As part of her role she manages web analytics for www.vodafone.ie. With a Masters in Software Design and Development she has four years experience working with web technologies.