Site conversion and basket abandonment have been an on-going challenge for online retailers. EPiServer’s recent survey ‘Benchmarking the Digital Highstreet’ shows that most online retailers deliver on fundamental aesthetics and functionality but fall short on purchase specific functions. In iQ Content’s next webinar, Steven Cassin, EPiServer, will present the critical insights on how top UK retailers fare against customer expectations from website experience, product research, buying and after sales.
Picking up on the insights, Laurence Veale with iQ Content will look at how good design that’s rooted in an understanding of visitors’ expectations and buying habits, can ensure that your site is optimised to convert every visitor to a customer. Ease of navigation, clear signposting and excellent follow through across all communications channels are just some of the areas that we’ll outline. This is backed up by case studies showing how conversion rates can be increased by 200% and more through some simple design modifications.
You can register for the event here: http://bit.ly/VBm52Z