PuddleDucks.ie, the online shopping store for Outdoor Clothes for all the Family have recently added the ability for customers to shop from their Facebook page. The new "Shop Tab" displays a subset of the PuddleDucks products showing brief details, images and pricing information. Once a product is clicked, the customer is transferred to the PuddleDucks ecommerce website where the secure purchase can take place.
The new functionality allows "fans" of the PuddleDucks Facebook page to browse the stores’ products while remaining within Facebook. The page currently has over 1000 "fans".
The PuddleDucks Facebook page can be found at: http://www.facebook.com/puddleducks
More details on the implementation of the Facebook Shoping tab can be found at: http://blog.puddleducks.ie/2010/07/27/selling-from-our-facebook-page/