On October 6, 2011 Rachel Dalton Communications will host Purse Power; How to Engage & Influence the New Female Consumer in The Mansion House, Dublin 2.
Purse Power will unearth fresh insights, new attitudes and
behaviours as part of a deeper drill into how Irish women are really engaging
with brands on a day-to-day basis. Exclusive
new research will be unveiled and packed with insights, we will share the
latest tools and techniques to help you reach and capture the New Irish Female
Consumer (or/ increase your brand’s emotional, cognitive and financial share of
the largest, most lucrative, most active market of all).
A Wake-up Call
This seminar is a wake-up call about who today’s Irish female
consumer really is, how she really thinks and why she really buys – both online
and offline. At Purse Power you will learn how to engage and influence the new
Irish female consumer in a way that translates into more customers and more
Irish Women Mean Business.
Women are the main spenders in the Irish economy today and influence
89% of all purchasing and are becoming
increasingly dominant in categories not traditionally marketed to them, including
technology, financial services and home improvement. In spite of this, many Irish women still feel
misunderstood by marketers, advertisers and brands. There’s a fine line when marketing to women;
a woman can be your greatest ally or your most negative review if you insult
her intelligence and lifestyle.
For further information visit www.shecommerce.ie