Tanks.ie would like to introduce you to their new product range of secure storage of hazardous and flammable substances and chemicals made by Armorgard.
These Armorgard chemical storage cabinets are
All these Armorgard products are built on a strong foundation of security and carry the reputation of indestructible and reliable within the industry.
Armorgard set the industry benchmark with strict quality control procedures to ensure we only achieve the best results.
attention to detail
It’s the small things that matter and Armorgards attention to detail that sets them apart. They focus on the details and refine them until they work best for you.
Armorgard products are designed to be easy to use and maximize productivity. It’s their mission; to make life easier for those on tools.
If you are storing fuels or chemicals, there are laws that you have to comply with. All storage cabinets must be designed to retain spills (110% volume of the largest vessel normally stored in it, or 25% of the total amount stored, whichever is the greater) All flammable liquids must be stored in closed containers and kept in a store which is manufactured from materials that will sustain 30 minutes fire.
Armorgards chemical storage cabinets are designed to comply with all COSHH regulations, ensuring that your hazardous substances are securely protected 24/7.
New Report Reveals E-commerce KPI Winners and Losers.
– 87 million e-commerce website sessions analysed
– Google wins big for traffic
– Digital marketers are over-indexing on display advertising
– Bounce rate is a dud
– Facebook traffic quadruples
– Mobile is our “decision device”
Multi award-winning digital marketing agency Wolfgang Digital today launched the definitive Benchmark KPI report for E-commerce websites. The report provides industry average metrics for retail and travel websites and shares highly sensitive numbers such as conversion rate and average order value (AOV).
The report is unique in that it examines the correlations between various metrics, making it essential reading for digital marketers and in particular those seeking an online transaction.
For the study, Wolfgang Digital analysed 87 million e-commerce website sessions and €230 million online revenue for the 12 month period ending 31st of June 2016.
The key findings were:
- Google makes the world wide web go round. Google delivers over two-thirds of website traffic (69%) and website revenue (67%).
- Display disappoints for direct response. Despite accounting for 38% of digital marketers’ budgets, display failed to register as a top ten traffic source.
- Bounce rate don’t mean diddly. Bounce rate has zero correlation with conversion rate. As an overall website metric, it’s a dud.
- Facebook traffic quantity more than doubles. In two yearsFacebook-driven traffic has risen from 1.3% to 5%.
- Mobile is our “decision device”. Mobile is now the largest traffic source of all devices, but seriously underperform for revenue. Its 42%share of traffic becomes a miserly 21% share of revenue, and it suffers the lowest average conversion rate and AOV. Despite these lowly conversion metrics, the report’s correlation study found websites with a larger than average portion of mobile traffic benefited from larger than average conversion rates, indicating our “PA in our pocket” is the device upon which decisions are arrived at before being completed on desktop.
- Site speed really matters. For every 0.2 of a second a website can shave off its server response time, it can expect an 8% improvement in conversion rate.
- Average conversion rate is 1.5%. Travel websites averaged 2%. Retail websites averaged 1.4%. Online-only websites converted almost twice as well as their multi-channel counterparts.
- People are buying more frequently and spending more per order online.Average conversion rates have increased 10% since the last study. Retail average order value (AOV) has shot up 25% to €186. For travel websites, the AOV is €333.
- SEO v PPC – choose one. The report’s correlationstudy found that a high percentage of Google organic traffic correlates strongly with a high AOV. A high percentage of Google paid traffic is the strongest correlating factor with high conversion rate. So for high AOV websites SEO will do the job, for lower AOV websites seeking a higher conversion rate PPC is your best bet.
- Don’t discount email. Email delivers as much traffic as all social channels combined.
Commenting, study author and Wolfgang Digital founder and CEO, Alan Coleman had this to say:
“Google is maintaining its grip as our gateway to the web. And as the starting point for online purchases, it is the make or break success factor for e-commerce websites. Facebook’s mooted move into search is the most likely threat to Google’s traffic monopoly right now.”
“Because digital marketers now have so much data, they often waste time on irrelevant metrics. Our study found that the much-hyped bounce rate has zero correlation with conversion rate, while site speed – being both be a strong conversion factor and a noted SEO factor – can offer an enviable “multiplier effect” on the bottom line.
“It’s interesting that display accounts for a third of digital marketing budgets, yet doesn’t register as a top 10 traffic source. Social networks and search engines don’t pay agencies “agency rates”, display networks do. The secret agency rebates scandal hitting the headlines in the US right now could merge with this over-indexing of display story at some point in the future.”
Wolfgang Digital is an Irish performance digital marketing agency, employing 33 people in its Dublin offices and servicing clients all over the world. It is the current Irish, UK and European search marketing champion – winning the Grand Prix at the UK Drum Search Awards, 3 European Search Awards including Best Small PPC Agency in addition to 3 awards at the Digital Media Awards. It has also been shortlisted for the world prize in NYC on September 28th. Pictured is Wolfgang Digital’s CEO, Alan Coleman.
– Some of the participating websites include: Harvey Norman, Littlewoods Ireland, Lifestyle Sports, Kilkenny Shop and Guinness Storehouse.
The conference is the technology hub for clients, agencies, web designers and marketers who have successfully integrated Drupal within the growth of their business or for brands who would like to know more about how they too can utilise Drupal when building their first or next website.
There are hundreds of talks and sessions on over the week on a huge range of diverse topics such as:
- Work life Balance
- Effective Remote Working
- Women in Drupal & Technology
- Winning Clients & Keeping Them and many other topics.
Stella Power of Annertech, who spearheads the Conference here in Ireland explains; “client websites have become complex and bespoke. The front-end site must integrate with third party partners and often complex backroom technology. Building your website with Drupal gives freedom of open source content management and flexibility to expand as your business grows”. When asked to compare Drupal against a more ‘well known’ brand, Power laughs as she says: “Drupal is like WordPress on steroids.”
Mark Conroy of Annertech and Chairperson of Drupal Ireland added “the week-long International event, which is being held in Dublin this year will kick off with the powerful Drupal Business Summit, an intimate working session for leaders in business. The practical and interactive session gives the opportunity for Directors of business to meet & discuss bringing their business to the next level, both locally and globally”.
Win a free ticket (worth €500) for an opportunity to network, learn and interact with business leaders who power their business with Drupal. Just go to www.annertech.com/competition and fill in the short form – so we can contact you and send you the winning ticket – good luck!
Tickets can be bought here.
For all other details visit Drupal‘s website.
Develop the essential digital knowledge and toolkit to set up and succeed as an entrepreneur in the online environment.
What is it?
An entrepreneur is someone who transforms an idea for an enterprise or a business into economic goods or trade. This course hones entrepreneurial competencies and can increase your chances of success in this very competitive environment. It will teach you the digital tools which can enable businesses to improve their online offering and capabilities. Students work on a business concept, interrogate its business model, and test its validity in the marketplace.
What will I do?
Students work on real business scenarios, and develop and execute a customised online and web marketing
strategy. It combines best digital practices with business model validation, enterprise development and research.
The research project module focuses on emerging digital technology issues with a focus on international issues.
What modules will I study?
Digital Story-telling | Business Model Validation |
Enterprise Support | The Online Consumer | Social
Marketing Strategy | Online Data Management |
Research Masters + Research Project.
Who can apply?
Whether for career advancement, to grow business online or develop business opportunities, this qualification is relevant for business professionals. Applicants without a Level 8 degree but with relevant work experience will be
considered provided they can demonstrate Honours Degree Equivalence. The flexible delivery format is designed to
integrate study into working life.
Graduates can originate, validate and test a business idea; write an investment-ready business plan; and critically engage with emerging digital technology trends and developments. It opens up opportunities in management, marketing, digital marketing, digital strategy, start up, and e-commerce.
How to apply
T 01 239 4621
For further information on the course, contact
Dr. Therese Moylan, Head of Department of Entrepreneurship
T 01 239 4764
Dowload the application form from http://www.iadtentrepreneurship.com/
Closing date for receipt of application is Friday the 9th September 2016.
“ 78.6% of sales people using social media to sell
outperformed those who weren’t using social
media… No matter how you sliced the data,
social media users came out on top.”
– The Rise of Social Salespeople study, featured
in international business magazine Forbes
Fiona Ashe of FlasheForward Communications was selected to edit a video for the Sandyford Business District Association (SBDA) to attract multinationals to locate in Ireland.
The SBDA committee members were delighted with the result:
“The Committee of the Sandyford Business District Association were absolutely delighted with the final version of their promotional video for the Sandyford Business District. Fiona took good material, honed and sharpened its focus with great skill to provide an interesting, slick and informative film that stayed on message throughout. Excellent professional work.” – Chris Ryan, Partner at The O’Toole Partnership Architects.
Fiona Ashe of FlasheForward Communications was delighted to be invited to deliver Business Writing Training to the eleven finalists on the 2o16 AIB Start-Up Academy.
Here’s a blog post by the AIB about how the finalists benefitted from the training.
Flasheforward Communications is delighted to have provided Fiona Ashe’s copywriting services to Sligo Food Trail. We wish the new trail every success!
Here’s a link to our copywriting on the new Sligo Food Trail website.
Engine Lab Software are currently undergoing a major expansion of out consulting practice.
We currently have a number of .Net Senior Consultants available to work on client site for fixed term contracts.
If you are looking for very experienced senior consultants in .Net or Java then please contact John Rowan on 086 1700361 or email John@EngineLab.ie
FROM IIA MEMBER COMPANY ENGINE LAB SOFTWARE
Ezora has this week signed a strategic partnership and reseller agreement with Ctrl, a Deloitte owned company in The Netherlands.
Ezora, which provides companies with smart cloud-based business intelligence and analytics tools, has this week signed a strategic partnership and reseller agreement with ctrl B.V., a Deloitte owned company in The Netherlands. The partnership was announced at an Enterprise Ireland event held in Amsterdam on 6th January which was attended by An Taoiseach, Enda Kenny.
After an extensive evaluation period, both parties are pleased to announce the signing of a partnership agreement that will see ctrl act as a sales and implementation partner for Ezora within the Netherlands. This partnership will focus initially on the retail sector and will extend to transforming the finance department of businesses across other sectors over time. Ctrl is a company that optimises the collaboration between accountants, cloud-based software providers and SME’s. Ctrl is currently growing fast in the Netherlands, with plans to extend their services internationally.
Speaking at the Enterprise Ireland event in association with the Dutch Irish Business Association, An Taoiseach, Enda Kenny said: “The deal announced today between Ezora and Deloitte’s subsidiary business in the Netherlands, Ctrl, is a great example of what is possible when innovative Irish technology businesses think global and look outside of our country to do business. May I wish Ezora continued success as it seeks to roll out its cloud-based services both in Ireland and internationally.”
Commenting on the new partnership deal, Alan O’Neill, co-founder and CEO of Ezora, said: “This latest partnership with ctrl will benefit us by providing us with both the broad commercial reach of the ctrl organisation in our sales activities and also the industry leading professional expertise of their implementation consultants. This will lead not just to new customers in The Netherlands, but more importantly to satisfied customers who will now be able to use our software to make more informed decisions for their business based on our business intelligence and reporting tools.”
Ezora is currently used internationally by leading brands like McDonalds and Starbucks to deliver insights into the key drivers of sales and corporate performance.