Social media marketing agency Octave Digital, has published a new guide to the main social media trends in 2015. Produced by Paul McGarrity, Director of Octave Digital, the guide sets out the dominant trends in social media marketing use by small businesses, charities and major brands with examples of best practice campaigns.
The popularity of social media networks such as Facebook, Twitter and Linkedin represent significant opportunities for companies to improve core business areas including marketing, PR, customer engagement and business development. However many businesses across Ireland struggle to use social media effectively. The rapid pace of change in social media including the rise of new networks and the need to create effective content has created challenges for many businesses. The Social Media Trends Guide from Octave Digital aims to help businesses understand effective social media content on Facebook and Twitter in addition to future opportunities from rapidly emerging networks such as Pinterest and Instagram.
The guide is available to download via the Octave Digital website http://www.octavedigital.co.uk/digital-learning/online-guides/