NO NONSENSE Car Insurance, available at RyanairMoney.com, is a new product for the Irish market offering total ‘no nonsense’ transparency throughout the quotation process, and giving Irish motorists insurance cover at the lowest possible cost. This internet-only service allows customers to add differing levels of protection and features with an instant price update enabling them to see exactly what the policy will cost at each step of the process.
No Nonsense Car Insurance enters the market at a period of sustained growth in the private motor insurance market which now represents over 40% of Irish Risk Business written in Ireland*. 2007 also saw a 4.4% increase in sales of new cars with a total of 180,872 new licenses issued**. NO NONSENSE Car Insurance, underwritten by FBD Insurance plc, empowers the individual to get immediate cover by building their policy online from start to finish, bringing an increased level of transparency and functionality to the online market.
Speaking at the launch, NO NONSENSE Car Insurance Marketing Director Bronagh Twomey heralded the introduction of the new product as a unique and significant addition to the Irish Car Insurance market: "We are delighted to announce this new offering and our exciting partnership with RyanairMoney.com. By partnering with Ryanair and operating at a low cost base, we will make available a new and unique budget offering into the Irish Car Insurance market which will greatly enhance the customers’ choice for good value car insurance."
Announcing this new partnership, Ryanair’s Head of Communications, Peter Sherrard added: "No Nonsense car insurance is the perfect partner for Ryanair. We have reduced the cost of travel by getting rid of ridiculous price inflating bundles that restrict consumer choice. No nonsense will do the same for car insurance, allowing motorists to reduce their premiums”.