Download this free white paper – “Generating Demand for High-tech products” by Michael White of DohertyWhite.
Find out how to build a ‘demand generation engine’ using a combination of a deep understanding of your target customers, a clearly articulated value proposition and the effective use of your online presence.
Buyer behaviour in complex high tech sales has changed dramatically. More of the process is happening online and more of it is controlled by customers, not sales teams. This new white paper looks at the specific characteristics of complex high-tech B2B sales and marketing; reviews how B2B marketing has changed in the era of digital marketing; and describes how B2B companies can learn to use their online presence to generate leads and boost revenue.