This is a sport gaming website targeting the worldwide market. It is great that the website has been design and built in Ireland, and the continuing marketing is based in Ireland towards a worldwide audience.
The challenge was to build a clean and attractive website that users like and was easy to use. Additionally the front end had to integrate with existing databases that could not be modified.
SEO principles were built into the site during the design phase. As few links as possible link from each page, at the same time the website had to be easy and intuitive to navigate for users and crawl and index by search engines. This has been a delicate balance, the company wanted to avoid the unsightly duplicate footer links that predominate in most sites of this size. This has necessitated the building of a custom content management system.
Allpro Sportsbook has been in the gaming industry since 2002 and continues to grow as one of the main players in this market.