Dublin, 14th May 2012,
INDEPENDENT Digital and Independent.ie has recorded yet another record year, according to figures just published by ABC Electronic (ABCe) – the online / digital arm of newspaper circulation auditors.
The latest audited figures from ABCe show that Independent Digital racked up 4 million unique browsers in March 2012, up 25% on its last audit*. Page impressions have also grown massively and are at 46 million.
A range of interesting and highly controversial articles from news, lifestyle and sport saw millions of users flock to Independent.ie in March. Stories included ‘Search for mum heavily pregnant with twins: Body is found in sea at Howth’; ‘Brian Kennedy: “I can’t confirm or deny fling with leading rugby star”’; and ‘State funeral for football star Jim Stynes’. The hugely controversial story ‘Australian Embassy blasts racist advert asking “no Irish” to apply for bricklaying job’ created an instant reaction from users and was the most shared story on Independent.ie in March.
The core demographic of the site is in the 25-34 bracket and their news consumption habits were evident as video views and social media shares ranked very highly. The most shared video on the site was ‘Oh my God, that hurt’: reporter walks into signpost live on air. The video of Rory McIIroy making a racket in New York by stepping in for his girlfriend proved very popular and was the most viewed video on the site in March. Traffic from mobile and tablet devices also increased and is set to become a key source of traffic in 2012 with the majority of traffic coming from Apple devices.
Ian Byrne, CEO, Independent Digital says: ‘This growth reflects the adoption of a number of initiatives focussed on driving user engagement across the site and the continuous innovation and investment made by Independent Digital over the past 18 months and in particular focusing on our core Independent.ie site.
The team have also refined and enhanced their multimedia strategy and offerings, which include re-launching its commenting facility early last year, a new video channel has been created to enable users find and watch numerous topical videos. This is in addition to providing popular and extensive, dynamic photo galleries. ‘
Independent Digital is the digital arm of Independent News & Media Group.
*Last audit for Independent Digital was in November 2010