A unique, never been seen before format has been developed by digital agency ICAN to promote the launch of Bulmers Berry Cider.
The new format is a unique, world first under-site advert! Fun video ads on targeted websites encourage users to scroll down to the bottom of the page. Here they will find a full width video ad under the website! This is the first time that someone has used the space below the website for advertising. Ever.
The format enables the user to ‘discover’ the advert. This fits in perfectly with the ad campaign aim of getting people to discover New Bulmers Berry for themselves. The ad is currently running on a number of top Irish websites including http://www.dublins98.ie , http://spin1038.com/ , http://www.muzu.tv , http://www.indublin.ie and http://entertainment.ie