Develop the essential digital knowledge and toolkit to set up and succeed as an entrepreneur in the online environment.
What is it?
An entrepreneur is someone who transforms an idea for an enterprise or a business into economic goods or trade. This course hones entrepreneurial competencies and can increase your chances of success in this very competitive environment. It will teach you the digital tools which can enable businesses to improve their online offering and capabilities. Students work on a business concept, interrogate its business model, and test its validity in the marketplace.
What will I do?
Students work on real business scenarios, and develop and execute a customised online and web marketing
strategy. It combines best digital practices with business model validation, enterprise development and research.
The research project module focuses on emerging digital technology issues with a focus on international issues.
What modules will I study?
Digital Story-telling | Business Model Validation |
Enterprise Support | The Online Consumer | Social
Marketing Strategy | Online Data Management |
Research Masters + Research Project.
Who can apply?
Whether for career advancement, to grow business online or develop business opportunities, this qualification is relevant for business professionals. Applicants without a Level 8 degree but with relevant work experience will be
considered provided they can demonstrate Honours Degree Equivalence. The flexible delivery format is designed to
integrate study into working life.
Graduates can originate, validate and test a business idea; write an investment-ready business plan; and critically engage with emerging digital technology trends and developments. It opens up opportunities in management, marketing, digital marketing, digital strategy, start up, and e-commerce.
How to apply
T 01 239 4621
For further information on the course, contact
Dr. Therese Moylan, Head of Department of Entrepreneurship
T 01 239 4764
Dowload the application form from http://www.iadtentrepreneurship.com/
Closing date for receipt of application is Friday the 9th September 2016.
“ 78.6% of sales people using social media to sell
outperformed those who weren’t using social
media… No matter how you sliced the data,
social media users came out on top.”
– The Rise of Social Salespeople study, featured
in international business magazine Forbes