For Online Retailers, Google Is Still the Business

In the two months since Microsoft launched its new search engine, Bing, in a bid to capture market share from search giant Google, new statistics from online retailers in Ireland reveal that Google is still the search engine of choice among Irish shoppers.

Analysis of traffic across six sites from all search engines for the last month showed that Bing has only gained a 3% share of the search engine market, while Google still has around a 92% share of the search engine traffic in the survey.

Aedan Ryan, owner of PuddleDucks.ie commented "Google is still the overwhelming favourite for search among Irish online shoppers. The results also mean that getting good search results in Google is still the most important aspect of Search Engine Optimisation for Irish internet businesses."

The survey represented a cross-section of vertical retail markets and encompassed PuddleDucks.ie, which sells children’s waterproof clothing; CuriousWines.ie, a discount wine retailer; Ummera, which sells Irish smoked foods; Pressieport, an online gift store and Mick’s Garage, which sells car parts and accessories.. Retailers uniformly reported minimal traffic from the new search contender, ranging from 0.7% to 4.4%.