Loc8 Code, a revolutionary new all-Ireland digital address code, providing precise address information was launched on the 12th July at the The Science Gallery, Trinity College, Dublin. This new digital address code system will be of immense benefit to all businesses and individuals who need to receive and deliver products and services on the island of Ireland. There is research to show that the system can also deliver considerable savings in transport costs, for those using the system, because of the precision of the address when used in conjunction with a satellite navigation device.
TV personality, adventurer and worldwide traveler Charley Boorman spoke at the launch today.
The innovative business initiative, which has the support of Enterprise Ireland, and references map data from Ordnance Survey Ireland andLand & Property Services Northern Ireland (the official mapping agency of Northern Ireland), has been developed by Cork-based company Loc8 Code Ltd. in collaboration with Garmin Europe, a global leader in navigation and communications. Loc8 Code will employ up to 20 people, to ensure an effective and efficient roll out of the system.
(IIA CEO Joan Mulvihill and Loc8Code Director Jim Nolan)
Gary Delaney, CEO of Loc8 Code Ltd speaking at the launch said, ‘The Loc8 Codes will improve destination and address searches across the whole island of Ireland and enable consumers to generate their own codes, thereby pinpointing the specific location of their individual private residences and commercial properties to within +/- 6 metres. Consumers will then communicate their Loc8 Code to businesses such as multi-drop vehicles, web retailers and emergency services who, through the use of Garmin sat nav’s, will find their location more rapidly. The system, which is a smarter form of postcode, will therefore enhance and expedite the reaching of destinations, with monetary savings and several benefits in terms of lifestyles, time-management and, ultimately, our carbon footprint. A Loc8 Code is an add-on to traditional addresses and those addresses which are language independent. It is a more precise way to pinpoint any delivery point or address. Businesses and individuals can engage with the system on a voluntary basis and early indications are that we will massive participation right across the island’. The service is free to end users when they log on to Loc8 Code’s website, ie. consumers taking delivery of goods or availing of services.
Mr. Delaney went on to say that research carried out in the UK by Newcastle University, entitled ‘The Wayfinder Report’, indicated that up to 14% in fuel savings can be gleaned through the use of such a precise system. Delaney added that, because Ireland’s population is mostly rurally-based, the savings could reach 20% in this country.
Clive Taylor, Garmin’s Director of Product and Marketing added:
‘Reducing the stress of navigation or travel is key to Garmin’s ethos and the last few kilometers of a journey are often the most stressful. With Loc8 code now available on our sat nav’s, our customers now have a more precise solution when traveling around Ireland. This, coupled with immediate savings in terms of journey times, fuel and money, represents a significant step forward in satellite navigation in Ireland which our customers can benefit from.’
It is anticipated that Loc8 Codes will be widely available throughout Ireland by Quarter 3, 2010. Additionally, Loc8 Codes have exposed the potential to uniquely identify the exact location of events, landmarks and other points of interest, revolutionising the way people describe and navigate to destinations across the whole of Ireland. This development has the potential to facilitate concert-goers and festival-lovers as they navigate their way to the country’s top attractions.
The system, which, according to the recent Irish Government’s Oireachtas Report could be suitable for adoption as the NATIONAL postcode, is very simple to use, and works through the input of address information of any location into the Loc8 Code website (www.loc8code.com), and the site then generates a unique navigation code and assigns it to the individual location. It will be suitable to anyone who relies upon navigating to or finding the location of an individual location; whether a private consumer or delivery business. Not only can the code be used in a SatNav or GPS enabled mobile device, but also it can be used in conjunction with a web address to map a location easily – www.loc8code.com/W8L-82-4YK will show the Loc8 Code on a map.
The potential applications for Loc8 Codes are numerous – from issuing specific directions for navigation with a sat nav to providing the most detailed address of a private residence or business. In the first instance, consumers will be able to address any confusion when spelling an address or keying it into a sat nav. A shortened version of the code can be used for Social Networking purposes
Charley Boorman, actor and adventurer (son of the Irish film Director John Boorman who lives in Wicklow) commenting on the effectiveness of the code said: ‘It makes absolute sense to streamline the means by which people can locate and reach their desired destination. Driving and travelling should be fun and safe, but reaching a destination on time and in good form is very important. Loc8 Codes will take the hassle out of finding your way – so at last we can locate and navigate easily and accurately with a Loc8 Code!’ An adventurer, travel writer and actor, who took part in the BBC2 UK programme By Any Means, which brought him all around the world starting in his home town in County Wicklow and ending in Sydney, Australia and several other extraordinary expeditions, Boorman was chosen to launch Loc8codes because of his unique ability to find his way all over the world, completing journeys "by any means" and giving such great pleasure and insights into the wonders of the world through his tv, literary and social genius.
The event attracted several business leaders, including those in the transport and tourism categories, along with several celebrities and members of the media from all over Ireland.