DV4, the award winning digital media and Internet solutions company, has teamed up with TV3’s The Apprentice to produce a fun new online interactive viral video promotion for the hit show.
Dubbed ‘The Apprentice Interactive’ and located on the TV3 website (www.tv3.ie/fired), this fun and innovative video viral invites fans of The Apprentice to put their friends in the hot seat and have them personally ‘fired’ by Bill Cullen!
Working with a team of people in TV3, DV4 helped to script, film and produce the 90-second online viral video, which features Apprentice stars Bill Cullen, Jackie Lavin and Brian Purcell. DV4 employed a number of innovative digital development techniques to allow users to easily input their friend’s details and photograph which will allow the viewer to see themselves being ‘fired’.
DV4 also worked on the video and audio editing involved in producing the entertaining viral. The company has a strong reputation in the mobile and online video space, supplying such services for TV3, Vodafone Global, Sony, iTunes, Ernst & Young.
Simon Fine, Sales & Marketing Manager at DV4, says: “’The Apprentice Interactive’ showcases TV3’s commitment to enhancing viewer engagement through innovative and immersive digital experiences. TV3 clearly recognizes the appeal that campaigns like ‘The Apprentice Interactive’ have among its tech-savvy, irreverent fan base.”
“Video virals are a very effective social marketing tool, and when planned and executed well, can lead to phenomenal awareness and connection with the targeted audience. DV4 are currently discussing other viral campaigns with a number of clients.”
Peter Clerkin, Head of Online, TV3, says:
“A creative campaign like this needs to be carefully planned and executed and that’s why we worked on this project in conjunction with our digital development partners DV4. This is a great example of how companies like TV3 and DV4 can lead when it comes to harnessing the power of social media and create fun innovative solutions that engage and entertain online audiences.”
DV4, who were awarded the Grand Prix at the Golden Spider Awards for their development of the new TV3 website, specialise in rich media websites, video encoding and content management services, webcasts, high-end presentations and digital signage systems.