DV4 develops contemporary new website for convenience retailer Gala which features host of interactive online resources
DV4, the world-class digital media and Internet solutions company, has completed a significant new website for Gala, the convenience store retailer which has over 300 outlets nationwide.
The contemporary website, www.gala.ie, features information about the company and reflects Gala’s new branding proposition, which has been implemented to mark the fact that the company is celebrating ten years in business this year.
The Gala website also includes an extranet, which offers a host of useful online resources such as interactive video presentations, print applications, recipes and market information which can assist Gala management and retailers in their day to day marketing and sales activities.
The innovative print application developed by DV4 allows individual Gala retailers to print out customised pricing and promotional labels from pre-designed templates. This tool has resulted in significantly faster and more cost-effective printing solutions for the company. The interactive presentation tool created by DV4, meanwhile, combines video, audio, high resolution graphics and a modular navigation interface which will assist Gala in the recruitment of new franchisees for their expanding nationwide network of retailers.
DV4 is currently working on an interactive recipe book for the Gala website and will also provide ongoing website support over the next 12 months to assist the continued growth of the company.
DV4 has also redesigned the T.G.I Friday’s and Leisureplex websites and developed a completely new website for the Italian restaurant chain Dante’s Pizza, which are all part of the EE Group.
The T.G.I Friday’s and Leisureplex websites have been given a fresh new look by DV4, with quirky extras such as an interactive cocktail assistant on www.fridays.ie and a ‘Birthday Club’ membership system on www.leisureplex.ie.
For Dante’s Pizza, DV4 developed a new website which features a variety of imagery from the restaurant, as well as detailed information about each of the chain’s four locations across the country. EE Group has also taken a support contract with DV4 to manage the three websites on an ongoing basis.
DV4, who were recently awarded the Grand Prix at the Golden Spider Awards for the new TV3 website, specialises in rich media websites, video encoding and content management services, webcasts, high-end presentations and digital signage systems.
Simon Fine, Sales and Marketing Manager with DV4, says:
“DV4’s expertise in digital media afforded us the opportunity to develop and build on Gala and the EE Group’s individual design specifications and make them a reality. For their new websites, both Gala and the EE Group required an innovative approach which required DV4 to think outside the box and really deliver a practical and stylish solution for their website requirements.”
Eamonn King, Head of IT with Gala Retail Services Ltd., says:
“At Gala, we had a clear vision of how we wanted the Group to be represented online and of the functionality of our website; however it was DV4’s expertise and creative input that brought the project to life.Offering our retailers the best possible service and equipping them to run their stores more efficiently is what Gala is all about. An effective method for creating and downloading Point Of Sale posters shelf talkers was developed by DV4 and the beauty of the system is its simplicity and 24 hour access. The website was also designed to establish an easy medium to communicate information quickly and cost effectively whilst also having a positive impact on the environment through the reduction of printing and postage. As we’re always looking at ways to ensure our retailers are a step ahead of the game, I’m confident that Gala will be working with DV4 in the future.”
Liz Gale, Group Marketing Manager with EE Group, says:
“Throughout the process of planning, designing and building websites for three businesses in our group, Leisureplex, Dante Pizza and TGI Fridays, DV4 were a safe pair of hands, in an area quite unfamiliar to us. Not only did they create three impressive websites at great value but DV4 also delivered an email marketing solution, web hosting and striking photography, all important features in our group websites. We are delighted to have contracted DV4 to support our websites for the next year.”