Imagine you own a sports shop and a customer is looking for a basket ball. Imagine that as the customer walks in the door, you could read their mind and could instantly reorganise the aisles of your shop, putting all the basketballs at the front. Well you can!
Google allows you to segment customers before they ever get to your web site depending on what they want and then lands that person looking for basketballs right into the basketball aisle on your site.
All you ever wanted to know about google in one word: Relevance.
People search google for something specific. They go with a task in mind. Google’s reason for existence, their sole mission is to find them the most relevent results for their search.
Your business is looking for specific customers, specific people with specific needs, and funnily enough they’re also looking for you. Google makes the introduction.
Google helps to make the connection. (and makes money out of just that) More importantly they allow you to find out what exactly each other is looking for, not generally, specifically.
Interested in how Google Adwords with Google Analytics can do for you?Contact WebKitchen.ie