A big welcome to Vazumo.com, the IIA’s newest member. Vazumo.com is a search engine designed to help you find companies, products and services in a specific location. They also help businesses reach the customers in their area. Vazumo.com charge a flat fee for their service to businesses. They have also recently launched a text service whereby you can text, for example, “newsagent dublin 2” to 53118 and you will receive information about newsagents in Dublin 2. I know this because Chad Gilmer, one of the directors, sang the jingle down the phone to me! Multi-talented, our members, I tell ye!
The Irish Internet Association invites tenders from member companies to develop a cutting edge email marketing communications application. The IIA wish to develop their email marketing to reflect the needs of their membership and improve communications with them.
Currently the IIA publish regular Event Alerts to notify subscribers about upcoming events and a monthly Digital Digest which summarises members’ and industry news, vacancies, appointments and tenders. The IIA hopes to improve on this model to ensure timely and relevant communications with its subscribers.
All interested parties should contact Roseanne Smith, Membership, Marketing and Communications Manager at firstname.lastname@example.org for the full tender document.
Closing date for completed tenders is 21 July 2008.
Only tenders from IIA members will be considered. You can join the IIA in four easy steps.
The following post was contributed by Colman Kelly, a web developer with PillarProjects Ltd, a member of the IIA, who are currently developing their own site. He attended last week’s Search Engine Optimisation and Search Engine Marketing Course and offered to write a review of it. As he knows from the course and as I mentioned myself in a previous post becoming a guest blogger is a great and legitimate way to generate links to your own site.
I recently attended the SEO/SEM course organised by the IIA.
It was a one day course at the IPA, Lansdowne Road given by Micheal Heragthy, CEO of Heraghty Internet Consultants.
There was a full attendance, which I wasn’t surprised at given Michael Heraghty’s reputation, and the importance of SEO/SEM to all businesses today.
The pace, and detail, of the morning session was prepared and presented in such a way as it could be followed by all there.
There is a good atmosphere in the IPA, and all the class mingled and chatted during the tea break, and at the lunch across the road.
The afternoon session was a practical one where we stepped through the process of creating a (commercial) pay-per-click advertising campaign using Google AdWords.
As a web devoloper these were skills that I needed to learn. Many of us created a live campaign right then and there, and Michael took time to get his hands dirty and give us one-on-one help and advice.
From what I have read and heard there is no more knowledgable man on this topic than Michael Heragthy, and it was obvious the class appreciated this in their eagerness and application in the afternnoon session, and with the questions and answers at the end.
A very worthwile day.
If you plan to attend an IIA event or have attended on in the recent past and would like to write a review of it, please contact me, Roseanne at roseanne at iia dot ie.
Right I’ll admit it. I had a great karaoke session at the weekend which is probably the reason why all of today’s blog posts have pop titles. However my weekend started off with a bout of meeting the neighbours at the Digital Hub Barbecue. I spoke to some lovely people from Zamano, IIA members, who very kindly took me under their wing on my arrival as all my colleagues are away so I was there by myself. And then the evening became the night in the company of Aoife from Clickstream, another member company, the two of us blathering away in Irish. I met Aoife originally on my second day working in the IIA at an event we ran about accessibility in April. There was a great buzz in the Digital Hub area as the students in the National College of Art and Design were holding their end of year exhibitions.
However I didn’t have an opportunity to meet some of our newest members who are also neighbours. The latest addition to the association are the accomplished Net Affinity who are also based in the Digital Hub. They are a digital marketing agency providing a range of integrated digital media services in Ireland since 2000. They combine their extensive wealth of marketing, design and technical expertise to creating smart, strategic & results driven campaigns. A great addition to the Association, bringing a wealth of experience in a diverse range of sectors. Are they party people? I can’t honestly say…YET but keep your eyes peeled and you should be hearing about an opportunity for us all to find out soon. Ooooh mysterious!
Our mission is the realisation of your business benefits through successful projects. We believe the success lies in the attitude & skill set the person brings, combined with the support that is given to our people.
Attitude, skills, support: you could say the three pillars of business wisdom!
You might be wondering why are all these people joining the IIA? I’ll tell you!
Membership is like Neapolitan Ice Cream with three flavours allowing companies to choose between Corporate (50+ employees,) SME (Up to 50 employees), or Individual (Less than 3 employees). We can generate usernames and passwords for all staff within a member company which allows lots of flexibility in the use of our extranet.
Members of the IIA get considerable discounts on all our events and access to member-only events. As a member-driven and member-focussed organisation we rely on members’ input to ensure a vibrant and cutting edge programme of events and therefore welcome all suggestions from our members. We welcome input from members as guest bloggers and as speakers at events throughout the year.
All members are welcome to post industry-related press releases, tenders, publications, vacancies and appointments via the IIA extranet. Members can also avail of special offers made available by members, discounts on events run by the IIA and member-only resources such as whitepapers, research and reports.
But sadly there is no free ice cream. So far. I’m working on it.
Net Behaviour were on their best behaviour last week when they joined the IIA. They attended the recent IIA Congress and I subsequently made contact with them as I did with many of the non-member delegates. To quote their own website:
Net Behaviour are online experts fusing established planning methods, bespoke research and extensive experience to create key insights into the digital consumer which enables us to provide clients with great digital marketing campaigns.
When I read this I immediately thought of all our members who contact me looking for facts and figures about the nebulous net and who attend our events aimed at increasing sector skills in the area of developing, managing, and measuring online campaigns and I knew Net Behaviour would be a good fit.
Normally I include a new member company’s logo but I hope you will forgive me for using a different element of their site which caught my magpie eye. Instead of profile pictures they each have a personalised robot image. The image above is Managing Director Justin Cullen’s profile image. We will all be assimilated 🙂
Congratulations to Brandmail, not because of their spanking new piece of silverware which they received at the All Ireland Marketing Awards for Marketing Innovation but for becoming the latest new member of the IIA.
There is no doubt that Brandmail’s product is innovative. Brandmail seek to protect their clients reputation by signing and sealing their email:
“When an email is sent, the SbS2.0 (TM) Writer “signs” that email using a cryptographic hash function. This cryptographic signature is the modern equivalent of a wax seal used by royalty to protect important messages – identifying who sent the message and verifying its authenticity. “
What an end user sees in their inbox is the sender’s logo with a Brandmail’s trademark secure icon beside it, the sender being a Brandmail client. It’s a simple yet effective way to boost trust and as Brandmail themselves say:
“A brand is more than a trademark, it’s a trustmark”
As the Irish internet tipping point of one million Irish broadband users hoves into sight, Amas in conjunction with us here in the IIA, release State of the Net Issue 9. This is available to all via our Resources section of the IIA site. We will also be distributing print editions to delegates at Congress 2008.
This quarter’s edition of State of the Net covers:
- Key statistics from the first Joint National Internet Research presented by Tim Griffiths, JNIR Chair
- A distillation of the latest key figures from the CSO in relation to internet use, examining usage by age and region in particular
- A review of Comreg’s latest business information and communications technology survey results
- Figures about broadband uptake and coverage
- Business use of eGovernment for full electronic case handling
- The rise and rise of mobile
- What are Irish internet users searching for?
- The majority of online shoppers have no complaints
AMAS, who are members of the IIA, are a consultancy specialising in online channels and they help businesses and government bodies to plan, manage, evaluate and market their online channels.
But on the subject of rain, our newest members, Imagine, accentuate the positivity of rain on their cheeky website using my favourite colour, pink. Considering their expertise in on-street promotions and guerilla marketing it’s probably a very good thing they have a positive attitude to rain. However as they fluently put it themselves:
“We are media neutral so we can truly put your brand wherever you want, whenever you want.”
They are currently hiring so if you own your own wellies and mac, you should send them your CV!
I am planning to write a short blog post about all new members so we can all start getting to know each other straight away. However current members are more than welcome to get involved through guest blogging: if you have something you want to get off your chest or an online service that you would like to write about or are seeking feedback from your peers or would like to write about your experience of one of our events, please contact me by commenting below or at members at iia dot ie.