The finalist nominations for the 2016 Search Engine Landy Awards were formally announced yesterday, with no less than three Irish websites securing places among the prestigious competition’s grand finals.
The Landys, now in their second year of competition, are a worldwide search awards which recognise the very best digital search marketing campaigns from around the world over the course of the past year. With over 200 entries on the awards’ long list, the competition was of an exceptionally high standard this year. The fact that Irish websites could so much make the long list, let alone the final short list, speaks volumes in terms of Ireland’s ability to ‘punch above its weight class’ in terms of the world of digital marketing.
The Irish websites to receive Landy finalist nominations are as follows:
Littlewoods Ireland – Best Integration of Search into Cross-Channel Marketing
This award signifies a website which has worked wonders in terms of combining paid search with organic search (SEO) to produce tremendous results. In Littlewoods Ireland’s case, their success was underpinned by record levels of search-based traffic and conversions during the Black Friday, Cyber Monday and Christmas periods, cementing their position as Ireland’s largest e-commerce website.
McElhinneys.com – Best Overall SEM Initiative – Small Business
McElhinneys found themselves fighting for attention in a highly competitive market space alongside some really high profile competitors, so knew they’d have to be smarter than the competition if they were to succeed. Through innovative use of custom audiences, custom AdWords scripts and a highly focused keyword strategy, they have been able to thrive in the online markets of both Ireland and the UK.
Wolfgang Digital – Agency of the Year – SEM
While widely considered to be one of Ireland’s leading digital marketing agencies, it would be hard not to consider Dublin-based Wolfgang Digital to be plucky underdogs at this year’s Landys, given the scale of the event. The fast-growing Wolfgang are not without form when it comes to upsetting the apple cart though, having already won top prizes at the DMAs, Drum Search Awards and European Seach Awards in the past year.
The trio of Irish websites have been doing quite well in terms of this year’s search engine marketing awards season, with all of them representing at the Drum Search Awards which took place in June. Littlewoods Ireland were the big winners on that day, securing the highly coveted Grand Prix Award. Can the Irish sites pull another rabbit out of the hat?
The Search Engine Landy Awards take place in New York City on the 28th of September. The full list of finalists can be viewed here.
European public bodies produce thousands upon thousands of datasets every year – about everything from how our tax money is spent to the quality of the air we breathe.
OpenDataChallenge.org is challenging designers, developers, journalists, researchers and others to come up with something useful, valuable or interesting for European citizens, built using open data.
There are four main strands to the competition:
- Ideas – Anyone can suggest an idea for projects which reuse public information to do something interesting or useful.
- Apps – Teams of developers can submit working applications which reuse public information.
- Visualisations – Designers, artists and others can submit interesting or insightful visual representations of public information.
- Datasets – Public bodies can submit newly opened up datasets, or developers can submit derived datasets which they’ve cleaned up, or linked together
The competition is open for 60 days – from 5th April until 5th June midnight. The winners will be selected by an all star cast of open data gurus – and announced in mid June at the European Digital Assembly in Brussels.
For more information and to enter online please visit OpenDataChallenge.org
Congratulations to Aileen Roe who won yesterday’s Digitise the Nation Gadget-a-Day Competition. We will have prizes available all week, so make sure you enter each day.
Tuesday’s prize is a Microsoft Gaming Keyboard and Mouse and if you want to be the lucky winner, go to the Digitise the Nation Competition Page and answer the simple question. Today’s winner will be announced tomorrow, just in time for Competition Day Three.
In order to help you Digitise the Nation, Microsoft are handing you the tools you need to do it. Each day of the Digitise the Nation week, the IIA and Silicon Republic will have a new prize to giveaway. All you have to do is answer the question to be in with a chance to win.
Monday’s prize is a Microsoft Gaming Keyboard and Mouse and if you want to be the lucky winner, go to the Digitise the Nation Competition Page and answer the simple question. Today’s winner will be announced tomorrow, just in time for Competition Day Two.
Launched in 2003, The Digital Media Awards were engineered to raise awareness of the emerging digital media sector in Ireland and more importantly to act as a showcase for the varied dynamic works being created by companies and third level institutions across the broad spectrum of categories in Digital Media.
On Thursday 25th of February 2010 the industry will assemble at the Crowne Plaza Hotel, Santry to honour this year’s winners. The annual Digital Media Awards will present awards in 22 categories, to the companies, people and organisations producing the most stylish, creative and pioneering work in their field.
The Digital Media Awards continuously seek to recognise and reward excellence in the Digital Media Sector by introducing new categories, involving more people and generating more press interest with each event. Sponsors include IIA Member Companies The Irish Times, Enterprise Ireland, The Digital Hub and Blueface.
With the Blogging category back for 2010 five new categories have also been introduced to the awards this year to reflect the changes and advances in the Digital Media Industry; Best Web Design/Development Agency, Best in Media, Best in Mobile Internet Innovation, the Viral Event category and the Best innovative start up through Digital Enterprise. Regus, the sponsor of this latter category are offering the winner a fully equipped office in their Cork or Dublin offices.
Click here for a full list of categories and criteria. All entries can all be submitted online and will be open until the 6th of November.
No doubt many of you heard on Morning Ireland that Microsoft have a launched a new search engine called Bing. You may even have seen the chair of our Online Marketing Working Group talking about it on the RTÉ News. While Microsoft are touting it as a “decision engine” (as in “It’s time to Bing & Decide”) which will give you the right answer and not more confusion, others are wondering whether it will be a Google-killer.Whatever else their big bucks marketing and PR campaign which rarely goes unmentioned in posts and online articles seems to be working: if you’re on Morning Ireland, you’re mainstream! 🙂
Now while I’ve been fluting around with it and the other new kid on the block, Wolfram Alpha, only a tiny little bit I wonder how they will manage to break the ubiquity of the Big G. We’ve been busy here in the IIA over the last month with Congress and the Net Visionary Awards and when I did have the urge/ time/ need to search, trying out the search in a new engine was not top of my priorities. Add to this that Google is in my face every time I get a Google alert, check my mail or my feeds etc. etc. And I’ve got the Firefox toolbar and it’s my default search engine in my browser. It’s amazing I even heard about any new search engine!
In the article linked above about whether or not Bing will be a Google-killer, the author, Jordan Golson, makes the very valid point that it’s not neccessarily that there is anything wrong with any given search engine but that searchers do not know how to search to get the results they want or the right results. I can avow to this when I think of the numerous phone calls I receive in relation to certain member companies. I inwardly grimace when I hear some member companies running an ad campaign on the radio knowing that I will be fielding calls from their potential customers. Obviously the IIA does not want to be getting your calls; we do not want to be appearing in search results for our members’ products or services. So if on the one hand the searcher knew a little bit more about how to get the results they want and what to do with the results when they get them that would improve search on any engine. However I do think that Bing’s preview will hopefully steer people in the right direction and away from our phone!
These developments in search highlight the fact that now that consumers have a new improved way to reach your site it becomes ever more important to develop your site as a searchable site. Search algorithms are constantly developed to make them more and more “human like” so that the most popular content among real humans (you and me, like) is served first for certain keywords. That’s not necessarily the most often changed content: the algorithms have become far smarter than that. How often do you change a blog post? An example? Do a search on Google for “dreech” Or ahem indeed bing it! I have never changed this content (I know what you’re thinking – maybe you should change it drastically and delete it!) but the IIA blog is still considered the most useful site for that keyword. This may be because anyone else writing about the word dreech doesn’t update their site all that regularly. But I’m no SEO expert so I would welcome any comments on the topic. I’m sure the boss will be delighted that we are coming up no. 1 for the word dreech…. 🙂
You might like to check out some of these other articles about Bing too:
Mashable: Bing: Microsoft Launching New Rival to Google? (Look at the retweets on that item!)
Big thanks to Ann, Dorothy and Ivan who all entered our recent blogging competition. I thought their entries were all great: Ann’s had a lovely personal touch, Dorothy’s was creative and fun and Ivan’s was totally on message for his blog as well as sharing some great reasons with his readers about why they should come along to Congress.
In light of this and the fact there was only three entries AND because it’s Friday and I am feeling magnanimous I would like to give each of the entrants one ticket rather than award a pair to any one winner. It’s my compo and I’ll make up the rules as I go if I want to 🙂
Congratulations and see the three of you next Thursday!
I know many of you have attended far more IIA Congresses than I have. In fact you could probably describe it better than I ever could.
So I thought, “Hey why not share those descriptions with a wider audience?” Tell us in a blog post about your experiences at a previous Congress and link back to this post (so I know about your post and can read it!) We will award a pair of tickets for the two day event to the best blog post on this topic.
Your post can be about benefits you or your company got from attending a previous Congress, interesting/ inspiring people you met at Congress, something funny that happened on the way to, from or at Congress, photographs (with HIlar-i-ous captions of course 🙂 ), video, audio, or video mash-up indeed. Whatever you fancy!
The competition is open until May 13th and the winner will be announced on May 15th.
I also have another competition coming up tomorrow that might be more to your taste so please stay tuned (or better still subscribe to the blog feed.)
Damien Mulley is running another innovative competition to find the best Search Engine Optimiser in Ireland. The competition has become known as the Geansaí Gorm Competition. (although I think it is being spelt “geansai gorm” without the accent. I’m sayin nuttin! :)) This phrase was chosen so as not to pollute the rankings of actual businesses because it was unlikely that there are many trying to sell geansaithe goirme online (bang goes the Spailpín Fánach’s line in blue jumpers…)
The competition runs until 3pm on December 1 2008 so if you are really good there is still time to get ranked in Google for geansai gorm. I’m really looking forward to seeing the resuls. I’ll be keen to see how much social media helps the winner or whether the purchasing of AdWords helped. I’ll keep you posted on the results.
Now I’m off to sell all the mentions above of geansai gorm to the contenders… 😉
Firstly I would like to welcome to our newest member Zircol.com. Zircol is a global, free to join online business network focused on helping Irish companies to grow and on helping Irish entrepreneurs and investors from the Irish community and diaspora worldwide to connect online in the time it takes to setup an account. They already have 6 networks set up including Zircol itself. These networks include a creation and innovation network, an entrpeuners’ network, a healthcare network, and the Wireless Ireland Network.
If you are interested in these networks and the potential they could represent for your business you might also be interested in our Congress which takes place on Thursday (so expect a sharp downturn in posts after today). I have one pair of tickets for Congress for whoever can tell me:
Q. Who is sponsoring our “Build a Great Website” breakout session?
Answers in an email to firstname.lastname@example.org before 5pm Tuesday.
We have also notified the winner of last week’s IPod . So if you haven’t heard from us, better luck next time!