I know many of you have attended far more IIA Congresses than I have. In fact you could probably describe it better than I ever could.
So I thought, “Hey why not share those descriptions with a wider audience?” Tell us in a blog post about your experiences at a previous Congress and link back to this post (so I know about your post and can read it!) We will award a pair of tickets for the two day event to the best blog post on this topic.
Your post can be about benefits you or your company got from attending a previous Congress, interesting/ inspiring people you met at Congress, something funny that happened on the way to, from or at Congress, photographs (with HIlar-i-ous captions of course 🙂 ), video, audio, or video mash-up indeed. Whatever you fancy!
The competition is open until May 13th and the winner will be announced on May 15th.
I also have another competition coming up tomorrow that might be more to your taste so please stay tuned (or better still subscribe to the blog feed.)
Thanks to Emmet Ryan of Villa81 who made this video which sums up the launch yesterday of “Join the Conversation: The Guide to Blogging for Business“.
Wednedsay 22nd April, Dublin – The Irish Internet Association (IIA) launched "Join the Conversation: The Guide to Blogging for Business" at a breakfast briefing in Dublin on April 22nd 2009.
This essential guide for Irish businesses is available to download from the Resources section of the IIA website from April 22nd 2009.
It includes sections
- explaining the fundamentals of blogging;
- investigating why businesses are adding blogging to their communications and marketing strategies;
- analysing the results from a survey of Irish business bloggers about their motivations and objectives and how they measure those objectives;
- with key advice on managing blogging resources, comments and content;
- and numerous links to further information and recommended reading for those who wish to take it further.
As part of the breakfast briefing, Brendan Hughes, eCommerce manager with FBD.ie and chair of the working group spoke about the need for businesses to start getting involved in social media, "We called this guide "Join the Conversation" because many companies may not even be aware that their customers are already talking about them online. Once upon a time your customers’ criticisms may not have spread beyond family and friends, but with the arrival of social media, the audience and reach has multiplied. These online conversations, good and bad, are happening. We’re encouraging businesses to join in so they can get involved in the conversations about themselves."
The Breakfast briefing at which the document was launched included experiences from the coalface of blogging with presentations from Michelle Daly, Communications Manager, Paddy Power Trader and Aedan Ryan, Director of Puddleducks.ie. Attendees included representatives from the banking sectors, to communications and public relations to start-ups to marketing companies and cultural and educational organisations.
Aedan Ryan, Director of Puddleducks.ie, an Irish company selling outdoor wear for kids of all ages, has been blogging for about a year now and explains their motivations for blogging, "Our business blog helps us to build and engage with our PuddleDucks customers. Not only do we tell our story of running the business but we also include our customers in the blog by giving them the opportunity to tell their own stories of their children out and about in their PuddleDucks gear."
Michelle Daly of Paddy Power Trader shared the experience of their team of bloggers, "Paddypowertrader.com was created in order to bring Financial Spread Betting to the masses in an accessible way. Trader education is also a top priority for us so that everyone can now trade on a level playing field on the global stock markets.
"Paddypowertrader.com blogs and tutorials also stand out as a way in which we go that extra mile for our clients. With interest from more and more retail investors, we offer unparalleled information and educational tools for prospective clients: for example, our daily market watch blog by real full time traders. This is one blog where you can follow the ups and downs of trading on a daily basis. "
This guide is the first in a series about business use of social media prepared by the IIA Social Media Working Group. This group comprises business people from a range of sectors who have seen the benefits their businesses have gained from social media and wish to share their experience and expertise. The guide was created collaboratively by the group using Wiki web applications. The group was also assisted by the Irish blogging and business communities through comments on the Wiki, blog comments, tweets and participation in a workshop last December.
"Join the Conversation: The Guide to Business Blogging" will be available to download for free for two weeks until Wednesday 6th May. From then on it will be available only to members of the Irish Internet Association.
At the start of 2009 we undertook a survey among Irish businesses that already have blogs. We asked them a number of questions to try and understand the objectives of their blogging activities, what results they were seeing and how much time and effort they put into managing their blogs.
We will be discussing the results in detail at the Business Blogging breakfast briefing on April 22nd, but in the meantime here are the high-level survey results:
Dorothy Ryan from IIA Member company Dotwebs is looking for feedback on her blog or DotBlog as she calls it. She puts considerable time and effort into maintaining her blog but she wonders “why visitors don’t leave messages and what I could do to improve it.” Dorothy has been a very active participant in Feedback Friday and has offered lots of great feedback to others since we started the feature so please check out her blog and share your thoughts below and give as good as you got!
Would you like to get feedback on a site that you own or are working on? Maybe you have a new client who wants to redevelop an existing website? Get some FREE net-savvy, design-savvy, SEO-savvy, online marketing and sales-savvy input from a broad range of experts. Contact me, Roseanne, at members at iia dot ie and give it a go!
This is the first in a series of Social Media Case Studies that the Irish Internet Association Social Media Working Group will be producing over the next few months. This is written by Eoin Kennedy, Slattery Communications. All comments, queries and case study suggestions welcomed via comments below. – RS, IIA.
Using Social Media to Drive the Recycling Message
Repak is a packaging compliance scheme that funds packaging recycling activities in Ireland. It collects levies from organizations that produce packaging and then uses these funds to pay subsidies to waste contractors and local authorities for collecting used packaging from recycling supporting Household Recycling Bins, Bring Banks and Recycling Centres.
This has helped Ireland achieve its EU Packaging Recycling targets. Its license also has an educational remit to drive awareness of recycling and improve actual recycling behavior.
The organisation runs a series of traditional campaigns but these were generally one way so in 2007 the organization looked to embrace the online community and social networks in particular to help further engage younger audiences in a more interactive and media rich way.
- To educate, motivate and engage people in recycling of used packaging
- To create online platforms to engage with a different demographic groups
- To develop compelling online content
- To position Repak as expert on packaging recycling issues
- A profile page was established in Sept 2007.
- Full editorial calendar covering relevant Repak content reformatted for Bebo style and covering key initiatives such as Bring Banks on the Street, Repak Christmas Campaigns and Easter Campaigns, Award Winner, Green Schools Calendar.
- Videos developed and uploaded including Building of ‘blinged’ Bring Banks and Interview with UK artist at launch of Repak Recycling Week in BT2.
- Photos from key launches.
- Answering of recycling queries.
- Series of competitions on the whiteboard.
- Per material a day updates/ updates recycling facts.
- Frequent blog posts.
- Posting and visiting of other profiles.
- Friends network expanded to 1076 and views over 19,700.
- Multiple entries to competitions. Some of the entries were pretty elaborate and allowed us to play back how they drew them.
- 200 Comments after 2 months– some of which were one liners, others were queries while others were supportive.
- 307 Quizzes taken.
- Over 500 Polls.
- Over 1000 view of videos.
- Expanded network and community of people interested in recycling.
Other social media channels
Repaks also deployed a number of other online platforms to spread the message to a wider group and target older age groups including:
Video coverage from different Repak initiatives and launches. Over 1,000 views of different videos.
Community creation through uploading photos to photo sharing sites (generic for reuse by others) and specific launches. Generic photos of recycling activities made available for the community to use. Others give a snap shot of colourful recycling launches and campaigns.
A blog was created and populated focusing on recycling issues in Ireland. Written, video, audio and photo material utilized from different initiatives. The blog aims to create a repository and debating point for recycling issues, topics and updates from Repak.
A group within Facebook has been established to interact with an older audience and create a platform for sharing on recycling issues from seeding discussion and sharing material from video to photography.
The wide range of online properties means that Repak can communicate with a broader range of online communities in a media rich format not possible previously.
- Wider online footprint.
- Positioning of Repak as expert in packaging recycling issues.
- 24/7 Availability of Repak and recycling issues.
- Engagement and community development with other recyclers.
- Regular and easy to update content from video to photography.
- Better search engine visibility.
- Driving higher recycling rates and acceptance of recycling message.
- Direct contact with harder to reach demographics.
- More positive public face of the organisation
Repak has now established a number of communications channels and communities through which it can interact and with which it can communicate. The organisation produces a wealth of content and through customising the messages for the different platforms and utilising video, audio and photography it can portray the recycling message in a variety of different and engaging ways. Further engagement with these new communities needs to be undertaken to create a truly interactive relationship, in conjunction with the ongoing development of content and other tools such as applications. Social media now forms part of the planning process for all Repak initaitives.
Repak are a client of Slattery Communications who helped develop and maintain their online presence.
Further to yesterday’s post about business blogging in Ireland Damien Mulley and I recently participated in Enterprise Ireland eBusiness Unit — Podcast: Blogging for Business where we discuss many aspects of business blogging from basic terminology right up to examples of business blogs. You can listen right in the browser or subscribe to the complete series.
And what illustrious company in the business blogs category in the Irish Blog Awards! We’re also delighted to see so many of our members being nominated for their business and, indeed, personal blogs. A nomination for an award shows that somebody sat down and chose you over all the other blogs they could have chosen for that category so it’s kudos no matter how the shortlists turn out. So a big thanks to whoever nominated us. It is a great reflection on us and all our guest bloggers.
You can see the entire list of nominations here. Do put some time aside before clicking on that link as you will find yourself being amazed, inspired and riveted to all that is going on in the Irish Blogosphere.
If you blog for your business and if you have ten minutes complete this survey about your experiences using blogs for business it would be of great value to the working group.
You will be asked at the end of the survey if you would like to include your company’s experience of blogging in the whitepaper as a case study. If you indicate that you do, rest assured you will be contacted to discuss your inclusion further.
If you would like to hear a discussion on the first draft of the whitepaper a 3 part podcast is available. Feedback at this workshop prompted the working group to seek further input from the business bloggers of Ireland. You can access the first draft of the whitepaper online as well.
Please contact Roseanne Smith, Membership, Marketing and Communications Manager if you would like more information about this or any of the IIA Working Groups.
At the beginning of December the IIA Social Media Working Group invited interested parties to join them in person or remotely in order to workshop their draft guide to business blogging. A very interesting session ensued with plenty of input from those in the room which you can hear on this three part podcast.
You can also subscribe in iTunes to the IIA podcast and receive any future podcasts from us.
We also had input from others via Twitter which caused me no end of half-brained responses. You can actually hear me saying “Ye wha?” as I try to respond to a tweet and a real live person at the same time. Nice. If we ever do this kind of workshop again I have a different plan for the live tweeting.
Much thanks for Brendan Hughes for chairing this event, Krishna De for facilitating the session and editing the podcast and to all those who participated. Input is still welcomed on the draft guide so please feel free to add your comments.