Many Irish companies are lost in cyberspace. Ironically, at a time of unprecedented interest in online marketing and advertising, many businesses are not attending to the basics of being found on the Web. Sales, leads and corporate reputations increasingly hinge of the results of a search query. What’s more, search engine marketing can deliver revenues and other results that put traditional marketing campaigns to shame. AMAS research shows that many of the country’s leading businesses are failing to make their websites search engine friendly. Theiranalysis of the top 100 Irish-based companies reveals that in many cases metadata – titles, descriptions and keywords – is being ignored. The latest publication of State of the Net explores Search Engine Optimisation in Ireland and examine top trends. Click here to view.