Irish Internet Association : Online Marketing Working Group

Online Marketing Working Group

Content is Still King

This article provides you with the fundamental guidelines for writing for the web, enabling you to take control of your company’s online content and communicate your brand more effectively. Compiled by the IIA Online Marketing Working Group.

(Download PDF, 64k) uploaded on 16.05.2010
Cloud Business: Assessment of the risks versus the benefits

This whitepaper examines cloud computing from the market perspective of a medium to large enterprise and tries to understand what are the obstacles to using cloud computing. A section specifically for SMEs has been included.

(Download PDF, 3m) uploaded on 25.03.2010
International Strategy Working Group Case Study: Pigsback.com

This case study focuses on Pigsback.com and their experience in UK and Canadian markets in particular. Created by the IIA International Strategy Working Group.

(Download PDF, 286k) uploaded on 18.01.2010
IIA International Strategy Working Group Case Study: MUZU.TV

Case study about MUZU.TV compiled by the IIA International Strategy Working Group reviewing the success and experience of Irish based entrepreneurs internationalizing their businesses

(Download PDF, 263k) uploaded on 04.12.2009
IIA Quick Fact Finder: Channel Partner Management for International Markets

A point by point guide to finding and managing international channel partners for online business

(Download PDF, 120k) uploaded on 24.11.2009
IIA International Strategy Working Group Case Study: RevaHealth.com

Case study put together by the IIA International Strategy Working Group reviewing the success and experience of Irish based entrepreneurs internationalizing their businesses

(Download PDF, 185k) uploaded on 02.10.2009
International Strategy Working Group Case Study: VigiTrust

Case study put together by the IIA International Strategy Working Group reviewing the success and experience of Irish based entrepreneurs internationalizing their businesses

(Download PDF, 108k) uploaded on 25.08.2009
Join the Conversation: The Guide to Blogging for Business

This Guide includes sections - explaining the fundamentals of blogging; - investigating why businesses are adding blogging to their communications and marketing strategies; - analysing the results from a survey of Irish business bloggers about their

(Download PDF, 1m) uploaded on 21.04.2009
IIA Business Blogger Survey 2009

A survey of Irish Business bloggers including time spent, key objectives and performance indicators.

(Download PDF, 1m) uploaded on 02.04.2009
Results of IIA Web Development Working Group survey

The IIA Web Development Working Group (click About us link above for more info) surveyed Irish businesses to ascertain what their needs were in terms of possible working group outputs. These are the results.

(Download PDF, 264k) uploaded on 30.03.2009
Digital Marketing Strategy & Planning

A framework to help align and structure your digital marketing strategy and planning. Compiled by the IIA Online Marketing Working Group.

(Download PDF, 110k) uploaded on 16.05.2010
Tips for eNewsletter Content

A guide to creating and writing great email newsletters. Compiled by the IIA Online Marketing Working Group.

(Download PDF, 23k) uploaded on 16.05.2010
Tips for Video Content

How to create compelling & successful videos as part of your digital marketing strategy. Compiled by the IIA Online Marketing Working Group.

(Download PDF, 21k) uploaded on 16.05.2010
Web Content Inverted Pyramid

Guidelines for writing for the web. Compiled by the IIA Online Marketing Working Group.

(Download PDF, 23k) uploaded on 16.05.2010

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Irish Internet Association : Online Marketing Working Group

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