While I’m not suggesting that you spend $695.00 on the report Podcasting: Into the Mainstream from eMarketer. (Do by all means if you like 🙂 ) eMarketer does share some interesting statistics about the growth in popularity of the podcast among US internet users.
The US podcast audience is ballooning, and eMarketer projects that growth will continue at least through 2013. By then, there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million.
As a percentage of Internet users, podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013.
Much of the time where US internet use goes, Irish internet use follows. (Though not always!) For businesses podcasting can be a very effective way to show your expertise in your area; share tips with your customers about your products and services; and to develop customer loyalty among many other benefits. The IIA Social Media Working Group are going to workshop the draft of their Guide to Business Podcasting. This is an opportunity to participate in the creation of this guide and hopefully learn something new in the process. Both newbies and old hands are welcome but please register.
If you would like to get an idea of how the workshop will shape up, appropriately enough you can listen to the podcast of the workshop of the draft Guide to Business Blogging created by Krishna De last December. Krishna will also be facilitating this workshop so expect plenty of nuggets!