Leading accommodation reservations software = and online marketing provider Bookassist has announced a major innovation in its Traffic Builder search engine optimisation and marketing services. Clients of its award winning Booking Engine software can now use Google Analytics not just to track usage throughout their websites in the usual way but to specifically trace clicks on individual adverts right through to a specific booking by a specific person in the Bookassist system. Bookassist have achieved this via a direct integration between both systems and the connection allows for website statistics as well as advertising tracking in unprecedented detail.
"What we now have is a complete integration between our Booking Engine system and our Traffic Builder [online marketing service] system, all rolled together in Google's Analytics. So in one place you can view user patterns throughout your site and track every single cent spent on PPC to see if a particular advert is generating real booking revenue, what part of the world your booker is coming from, what kind of package was booked and whether any add-ons or additional services were bought", said Mary Collins, responsible for Traffic Builder strategy at Bookassist.
Bookassist's integration of Traffic Builder with Google Analytics leaves no room for doubt and is the most powerful analysis of online marketing available to hotels today. Hotel clients using Traffic Builder can respond instantly to the marketplace based on real data, not on supposition. It is another in a string of tie-ins with Google technology for Bookassist.
Early in 2008, Bookassist was first in the industry to adopt the then-new Google Charts technology for the generation of innovative real-time graphics in its Booking Engine reporting. As far back as 2005, Bookassist integrated its entire database of hotel information with Google Maps. Bookassist is a Google Adwords Qualified Company and works closely with Google and has had access to early technology releases. In 2007 the company was a beta tester of the Google Local service on Google Maps where it now features prominently.
Traffic Builder with Google Analytics is available now, exclusively to hotels using the Bookassist Booking Engine on their websites.
FROM IIA MEMBER COMPANY BOOKASSIST
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