Purse Power; How to Influence & Engage the New Female Consumer

On October 6, 2011 Rachel Dalton Communications will host Purse Power; How to Engage & Influence the New Female Consumer in The Mansion House, Dublin 2.

Purse Power will unearth fresh insights, new attitudes and behaviours as part of a deeper drill into how Irish women are really engaging with brands on a day-to-day basis.  Exclusive new research will be unveiled and packed with insights, we will share the latest tools and techniques to help you reach and capture the New Irish Female Consumer (or/ increase your brand's emotional, cognitive and financial share of the largest, most lucrative, most active market of all).

A Wake-up Call

This seminar is a wake-up call about who today's Irish female consumer really is, how she really thinks and why she really buys - both online and offline. At Purse Power you will learn how to engage and influence the new Irish female consumer in a way that translates into more customers and more sales

Irish Women Mean Business.

Women are the main spenders in the Irish economy today and influence 89% of all purchasing and  are becoming increasingly dominant in categories not traditionally marketed to them, including technology, financial services and home improvement.  In spite of this, many Irish women still feel misunderstood by marketers, advertisers and brands.  There’s a fine line when marketing to women; a woman can be your greatest ally or your most negative review if you insult her intelligence and lifestyle.

For further information visit www.shecommerce.ie