Guide to SEO, Social Media and Online PR - InBusiness Magazine

Get Connected - new 5 page section in Chambers Ireland's InBusiness Magazine.

Andrew Lovatt interviews 3 leaders in the fields of search engine optimisation, social media networking and online PR "in plain English". Maurice McGee of Fresh Consulting, Eoin Kennedy of Slattery Communications, and Peter Cullen of Interleado, explain how to make the most of your online presence for businesses small, mediium and large.

Creating a website and optimising it so that your company, products and services can be quickly and easily found is becoming a standard business procedure. You don't have to be a big brand to benefit from these same methodologies.

The arrival of Social Media has added to the places where you can promote business and brand online. When done properly, your presence in the Social Media world - Facebook, LinkedIn, Twitter etc - can lead to increased visibility with your clients and higher rankings in the search engines. Social Media is also where you get to interact with your clients. It is a perfect venue for clever and smart promotion campaigns.

We have interviewed three leaders in their fields - SEO, PR and Analytics - so you can read how they work and what they do. Your business can benefit from understanding each, and best of all - all three together. Online marketing is no longer a maybe, it is a given. In the coming decade businesses who fail to take it up will find their markets overrun by those who have picked up the challenge and the opportunity.

READ the online edition HERE or on Chambers Ireland's website HERE.

Feedback and article / interview ideas are welcome in email to Andrew Lovatt - HERE.